Riding the yoga trend

Posted: October 8, 2012 at 9:24 pm


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WITH yoga increasing in popularity over the last decade, clothing and accessories have enjoyed a retail boom. The Internet carries a myriad addresses where you can buy your outfits. Even Victoria's Secret (www.victoriassecret.com) has a good collection of trendy yoga tops and bottoms for women. Super model Christy Turlington started her clothing label Nuala, which is carried on various websites.

Independent, public-listed brand Lululemon is one of the most coveted labels at the moment. The brand du jour has been seen on the likes of Sandra Bullock, Michelle Obama, Hillary Duff, Justin Timberlake and Jessica Biel. Lululemon was set up in 1998 and, today, it has stores across Canada, the US and Australia, and franchises all over the world. Even fashion houses such as Gucci have entered the fray with yoga mats and mat cases that have been seen carried by stars such as Jada Pinkett-Smith. Unfortunately, it is not sold locally.

In Singapore, most leading sports shops carry a line of yoga clothing as well as mats and bags. For more variety, it would be better to try the various yoga studios that carry a wide selection of brands. Colin Grant, CEO of the Pure Group, has confirmed that the company is on the verge of launching its very own line of yoga apparel. He says, "I have already seen the second round of samples. It will be a collection based on what our members like."

Apart from the clothes, the various yoga studios also carry yoga props and other accessories such as mats, straps, blocks and bolsters to help improve your practice. The Edge Singapore

This story appeared in The Edge Singapore on Aug 13, 2012.

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Riding the yoga trend

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October 8th, 2012 at 9:24 pm

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