New app finds nearby yoga classes worldwide

Posted: April 16, 2013 at 7:45 am


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From hatha to vinyasa and everything in between, a new app helps yoga lovers find upcoming classes nearby.

Om Finder, an iPhone app, detects a user's location and shows yoga classes happening at studios around them, including time and directions.

"The vision was to get more people on planet Earth doing yoga," said Nancy Richardson, vice president of digital and brand strategy at Vancouver-based yoga apparel company Lululemon.

Classes can be found at nearly 7,000 studios in 63 countries worldwide and can be filtered by time and type, including hatha, power flow, vinyasa and hot yoga.

"It offers lots of different options to try different classes, types of yoga, and experience different teachers," Richardson said.

Yogis can also keep up with the schedules of their favorite instructors. The app has over 30,000 instructor profiles, which include a schedule of their upcoming classes.

According to Rachel Acheson, vice president of brand and community at Lululemon, the turnover for yoga is high. Although there are approximately 20 million people practicing yoga, about 20% drop out every year.

"The new people to yoga every year is substantial," said Acheson. "Finding your teacher is one of the biggest things that drives commitment to the practice."

Users can invite friends to join in on class by sending a text, tweet, email or Facebook message through the app, and keep track of the classes they're headed to.

The app launched Thursday and by Saturday had been downloaded over 18,000 times. It secured the top spot in the Health and Fitness category on Apple's App Store in Canada, and the third spot in the category in the US

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New app finds nearby yoga classes worldwide

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April 16th, 2013 at 7:45 am

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