TORONTO, April 4, 2013 /PRNewswire/ -- Moksha Yoga, North America's leading collective of highly accessible, socially and ecologically conscious hot yoga studios, unveiled today Grow Your Yoga, a 30-day off-the-mat challenge to bring together the global yoga community, educate on the roots of the Moksha practice and raise funds for a significant cause.

Formerly known as Living Your Moksha, Grow Your Yoga is the third annual challenge for the Moksha collective focusing on topics that promote vitality in every day life. Kicking off May 1 and running through May 30, Grow Your Yoga will celebrate the seven pillars that Moksha Yoga is founded on including health, peace, accessibility and support for others. Funds raised during the challenge will go to the Maasai Wilderness Conservation Trust (MWCT)an organization backed by actor and activist Edward Norton that works to protect the legendary ecosystems and astounding biodiversity of East Africa. See what Edward has to say about it here: http://www.youtube.com/watch?v=8fUOm2OoMRg&list=UULTzYzVDnrvCsXm7WnIg6hw&index=1

"Moksha Yoga's mission is to promote a healthy awareness for our practice on the mat, while living by a set of philosophies that carry our practice off the mat," said Moksha Yoga co-founder, Jessica Robertson. "Grow Your Yoga provides us with an opportunity to remind our community of our foundation, to challenge ourselves to live by these ideas and to give back to a great cause."

"We are thrilled to partner with Moksha for the Grow Your Yoga campaign," said Edward Norton, American actor and President of the U.S. Branch of MWCT. "MWCT shares Moksha's vision to protect and serve the natural world and it starts with education and awareness. Yoga teaches us that we are all connected, and that how we choose to act today will be our legacy for the future. As an avid Moksha practitioner myself I can't imagine a better way to embody the values of yoga off the mat than by committing to Grow Your Yoga and supporting the MWCT."

The Grow Your Yoga Challenge will be broken down into 4 weeks, encouraging the community to showcase their success online through Facebook, Twitter or Instagram using the hashtag #growyouryoga. Additionally, each challenger will be set-up with a personal profile via Crowdrisea unique fundraising platform that allows challengers to set fundraising goals, personalize their page and reach out directly to their contactsto fundraise throughout the campaign.

Week 1: Be Healthy Eat environmentally sustainable foods including locally grown, vegetarian, organic or vegan and share a recipe or image of your dish online with hashtag #growyouryoga. 20 participants will receive a cookbook by Renee Loux.

Week 2: Be Peace Practice 10 minutes of meditation every day and pay attention to what your voice is saying when your mind is silent. Share your reaction to this challenge, an image or quote that evokes peace online with hashtag #growyouryoga. 20 participants will receive a Manduka meditation and travel cushion.

Week 3: Be Accessible Practice one week of no gossip and be accessible to deeper conversations. Share the impact listening rather than reacting has on you via the #growyouryoga hashtag. As a bonus bring a friend to class for free. 20 participants will receive a 90-minute Moksha CD.

Week 4: Reach out Participate in the Maasai Wilderness Conservation Trust Fundraiser and help Moksha reach its goal of $100,000. Share the fundraiser URL on Facebook, Twitter and Instagram or upload your cutest animal photo using the #growyouryoga. 20 participants will receive handmade Maasai bracelets.

Two participants who register by April 20 will be chosen to win a free 1-year unlimited membership to a Moksha studio of their choice.

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Moksha Yoga Announces Global 'Grow Your Yoga ' Campaign to Strengthen the Community and Deepen Your Practice