Lululemon Yoga Pants Make a Comeback

Posted: June 5, 2013 at 12:50 pm


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Published: Tuesday, 4 Jun 2013 | 11:38 AM ET

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Lululemon is starting to get Luon black yoga pants, which were pulled in March for being too sheer, back into its stores.

The return bodes well for the company, according to analysts.

Lululemon Athletica had blamed a style change and production problems for the sheerness issue. It hired a new team to oversee manufacture of the pants, which cost $72 to $98. The company has said it expects $57 million to $67 million in lost sales.

But that hasn't mattered much to its stock, though. Lululemon shares have gained 18 percent since it announced that it was pulling the pants off its shelves. The stock rose $1.48 to $79.29 on Monday.

(Read More: It's Not a Stretch to Offer Plus-Size Yoga Attire)

The company said that it will be steadily increasing Luon pants inventory through June. Inkwell Wunder Under yoga pants were available Monday on the company's website, and checks by Wedbush analysts found Groove and Astro pants in stores across the country over the weekend.

Yogawear Showdown: Gap's Athleta vs. Lululemon

Gap opened five Athleta locations in Q4, and its products are priced lower than Lululemon, reports CNBC's Courtney Reagan.

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Lululemon Yoga Pants Make a Comeback

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Written by simmons |

June 5th, 2013 at 12:50 pm

Posted in Financial




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