Lenovo doubles down on convertible PC bet; Yoga-tizes lineup

Posted: September 5, 2013 at 9:42 am


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Summary: Lenovo is betting that all laptop buyers will go multimode and meld tablets and PCs. To Lenovo, Yoga DNA should go everywhere.

Lenovo is making a big bet on convertible PCs and betting that consumers and businesses want one device that can do a bit of everything. Bottom line: Lenovo is taking its approach with its Yoga PC and infusing that DNA throughout its lineup.

You could say Lenovo is Yoga-tizing its product portfolio.

CNET Reviews: ThinkPad Yoga; IdeaPad Yoga 2 | Larry Seltzer:Windows 8 Hardware 2.0

Speaking on a conference call, Nick Reynolds, executive director of Lenovo Business Group, said that the company's goal is to reinvent the traditional clamshell laptop and make multimode devices the norm.

Here's the bet: PC buyers everywhere want to flip and fold their laptops as they use them for work and play.

The move is a bit gutsy given Windows 8 hasn't lived up to its advance billing and multimode devices are more of a novelty act today, but then again Lenovo is playing with a lead. It's the No. 1 PC maker now and branching out into mobility more than ever. Meanwhile, Lenovo has seen success with its hybrid PC-tablet approach and has been absorbing customer feedback on the Yoga.

Lenovo has 45 percent of the Windows 8 convertible market and now wants to own it. Here's a look at Lenovo's multimode army:

The Yoga 2 Pro. The Yoga, which appeared to be quirky but garnered a following, is now 10 percent lighter and can go into four modes with a higher resolution screen and software to optimize apps with the way the device is being used. The Yoga 2 Pro, which starts at $1,099, weighs 3.49 pounds and is 0.61 of an inch thick.

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Lenovo doubles down on convertible PC bet; Yoga-tizes lineup

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Written by simmons |

September 5th, 2013 at 9:42 am

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