Popular budget supermarket Aldi just launched a brand new, all-vegan range called MyVay in Germany. It includes plant-based steak, smoked salmon, and more, all clearly labeled as vegan to make shopping easier for consumers.

The new line of products will be available exclusively from Aldi Nord and Aldi Sd throughout Germany, with slight variance in the product range between the two stores.

Aldi notes in a press release that it aims to make plant-based products and a sustainable and conscious diet affordable for everyone, also adding that the new range is for vegans, vegetarians, flexitarians or customers who want to try out a plant-based diet.

In addition to two kinds of vegan steak and a plant-based smoked salmon, products include yogurt and spreadable cream at Aldi Nord, along with oat drink, falafel, and a savory delicatessen spread at Aldi Sd. They also join the approximately 850 vegan items sold at Aldi Nord and 950 items at Aldi Sd.

Aldi is launching MyVay to coincide with Veganuary 2024, which marks the supermarket chains fifth anniversary of participating and promoting plant-based foods.

Aldi is already renowned for its plant-based products throughout Europe and the UK, the latter of which has seen a notable expansion of the existing Plant Menu range for Veganuary.

Early last year the supermarket stated its goal of reaching 1,000 plant-based products by the end of 2024, but Aldi is notably reducing its use of animal-derived ingredients as well.

Furthermore, the company says it aims to make plant-based products more nutritionally balanced. To do this, it will create and put in place strict recipe guidelines by the end of 2025.

At the end of last year, the German government promised an investment of $41 million USD (38 million) to promote plant-based foods and alternative proteins nationwide.

This represents a growing trend throughout Europe to divest from high-impact animal agriculture in favor of plant foods now widely recognized to be preferable for human, animal, and environmental health.

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Aldi Introduces Huge New Vegan Brand 'MyVay' In Germany - Plant Based News