A Vegan Thai Restaurant That Started as a Bangkok Street Cart – Eater NY
Posted: March 17, 2024 at 2:36 am
Vegan cafs, bakeries, and restaurants are a vital part of New York dining. Yet these establishments dont always get the coverage they merit. This series of stories this week by Mayukh Sen highlights immigrant-owned, plant-based eateries across the city and the people behind them.
Sommay Jaijong doesnt miss the frog curry she grew up eating as a girl. The perfumes of dill, lemongrass, and galangal would punch up a dish that she ate happily and often when she was growing up in a village in the Sisaket province in Thailands northeast.
Hers was a family of farmers. Vegetables and rice grew in abundance on the land, and meals that incorporated the snakes, rats, and grasshoppers roaming around her shaped her early palate.
Thats why we eat what food we have, Jaijong remembers one day. We cannot choose.
She looks back on these dishes fondly, but its been decades since shes had them. Jaijong, who goes by the name May Kaidee (May is her nickname, a variation of her given name, while she says that Kaidee means, roughly, good business in Thai), is the owner and proprietor of a constellation of vegan Thai restaurants spread across Bangkok, Chiang Mai, and New York (plus two cooking schools in Thailand).
New Yorks sole outpost of May Kaidee now on the Lower East Side (215 E. Broadway at Clinton Street) her first restaurant in the United States, which shes been operating since 2016, after her Thailand locations is tucked away in a basement with a karaoke machine in the back. Here, she serves coral-hued clumps of pumpkin hummus woven with coconut milk, garlic, cilantro, lime juice, and turmeric; and specials like tuna salads made from soy protein alongside lettuce, Thai herbs, sticky rice, and cucumbers. (Beyond the restaurant named for herself, she also operates Chakra, a Thai vegan spot with Indian-inspired inflections, in the East Village.)
Jaijong wears a plum-purple flower in her hair and caparisons herself in village wear from the Isan region she once called home. She offers regular cooking classes, fruit carving classes, and dance classes at May Kaidee. She sees her restaurant as a vehicle for spreading the beauty of her homeland. Cooking, dancing, she says. I bring the culture.
Jaijong fell into restaurant work accidentally. As a child, shed wake up in the morning to hear cows and buffalo crooning around her. She didnt go to high school. Her mother would rise early to cook for the family, and Jaijong would pitch in.
She resigned herself to thinking farm work, which she loved, was all life would have to offer her until 1988, when an aunt of hers said she needed Jaijongs help. Her aunt had a food cart in Bangkok; the place didnt have a name, but it served vegan and vegetarian food. Jaijong jumped at the chance to go to the big city.
She was fifteen when she made her way to Bangkok, bringing essentials like her mosquito net and bedding. Once there, she put herself through her paces by doing prep work, like cutting vegetables. Though she didnt know a lick of English upon setting foot in the city, interacting with customers forced her to learn. Jaijong was cooking vegan food then boiled eggplants with basil, summer rolls, green curries with tofu and mushrooms but she wasnt vegan herself. She still loved the taste of chicken.
But Bangkok was a hectic change of pace for her compared to more regimented village life; the city never seemed to slumber. She was eating until midnight some nights, and this rhythm began to hamper her health.
By 1993, her aunt retired, leaving Jaijong to manage the business on her own. This new responsibility coincided with an increasing awareness of her bodys limits. When she ate fried rice with chicken, she would notice herself subconsciously moving the chicken to the side of her plate, as if her soul were trying to tell her something.
She started to realize that her constitution couldnt really withstand milk, either. Eggs upset her stomach, too, so she chucked those. She eliminated oyster sauce and fish sauce; soy sauce, sugar, and lime would suffice as flavoring agents. After ten years, she was fully vegan for reasons relating to her health.
Those years were boom times for her business: She upsized the original iteration from a humble cart to a more proper storefront, and then opened a second location in the city of Chiang Mai, in Thailands north.
One of those tourists was Eric Brent, founder of the website HappyCow, an online citadel for vegans. As Jaijong remembers it, he noticed that her restaurant didnt have a name, but he wanted to list it on the website. So she decided it would be christened after herself: May Kaidee.
Television appearances on Thai, French, and Canadian airwaves soon became routine for Jaijong. Her patrons begged her to write an English-language cookbook, and she obliged. (It was first published over two decades ago and has been reprinted twice; copies line shelves of the restaurant.) More locations spread throughout Bangkok, and one even in the neighboring country of Cambodia, would follow. This attention nudged her out of Thailand in the aughts as she began to tour the world cooking.
Soon enough, she was eyeing a global expansion. One of her Bangkok visitors, Jonathan Daniel now one of her three employees at this Manhattan location encouraged her to open in New York. With his help, she made the leap, moving to the city in 2016 and initially starting the restaurant near Murray Hill. She relocated to her current, larger place in 2018.
Even through the worst of it, Jaijong has prided herself on her restaurants resilience. It was a time when each of her locations in Southeast Asia closed for two years, though the New York satellite remained open for delivery.
Two of her restaurants in Thailand, one in Bangkok and the other in Chiang Mai, woke up again after the pandemic subsided. Jaijong has since resumed her work in spreading her vision of Thai vegan cooking full-throttle.
Jaijong doesnt worry about making gobs of money; she just wants to earn enough to pay for herself and for her employees to survive. Peace, she says, is more important than material luxury. After all, that quest for health however one may define that loaded word is what drew her to veganism in the first place.
When you have enough healthy, she says, You have enough.
Mayukh Sen is the author of Taste Makers: Seven Immigrant Women Who Revolutionized Food in America. He has won a James Beard Award for his food writing, and his work has been anthologized in three editions of The Best American Food Writing.
Sign up for our newsletter.
Read the rest here:
A Vegan Thai Restaurant That Started as a Bangkok Street Cart - Eater NY
- Vegan Vengeance [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Glazar: Making Jill Skeem's Spinach, Mushroom and Onion Lasagna [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Native Foods Cafe to open Tuesday with vegan bites, kale for the lunch crowd [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Vegan.org | A project of Vegan Action [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Veganism - Wikipedia, the free encyclopedia [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- What Is a Vegan? What Do Vegans Eat? - About [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Going vegan for a month - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Vegan Weight Loss Popular Life Style That Aids Weight Loss - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- WHY I'M A VEGAN - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- PEANUT BUTTER HOT CHOCOLATE Guilt-Free, Healthy & Vegan - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- What's the hardest thing about going vegan? - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Portland VegFest Haul: vegan food, apparel, and supplements! - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Vegan Chocolate Shake ChallengeShakeology Recipe | Autumn Fitness - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Strawberry muffins - Recipe by The Vegan Corner - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Veganism in a Nutshell -- The Vegetarian Resource Group [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Sicilian fennel and orange salad - Raw recipe by The Vegan Corner - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Vegan Kale Caesar Salad Recipe - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Spontan Vegan - Folge 2 - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Portrait Beaut spcial Vegan - Marina - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- VBMC - Vegan Cuts Oct Snack Box Sneak Peek - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Vegan Blood Test, RAAM Training and Living Simply Update - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- 80/10/10 Vegan Diet - Fact & Fiction - BEXLIFE - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Vegan Humour: David Wolfe Strikes Again! - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- SCREW Salad! Vegan Epic Meal Time! - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Sigina Pop: Dieta raw vegan, o opiune pentru a slbi? - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Great Vegan Recipes(2): The Tofu Peanut Butter Cookies and The Cheesecake Stuffed Strawberries - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Raw Vegan Detox Pt 2 - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- What I Ate Saturday- Vegan - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Petit Vour: September 2014 box! Luxury Vegan/Cruelty-Free Subscription | BeautyInAmin - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Vlog EP 2 - Starbucks, Farmers Market & Vegan Enchilada's! - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Day 27 of a 30 Day Vegan Challenge. - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Raw Vegan Pizza with Sauce and Cheese - Video [Last Updated On: October 1st, 2014] [Originally Added On: October 1st, 2014]
- Peta2 brings new vegan options to campus P.O.D. Markets [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- Healthier Thriftier Vegan Caramel Frappucino - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- Organic Vegan Gyro - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- Sexiest Vegan over 50, FARM Fast, Vegfest Schedule, Walruses Haul-out - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- Warum Vegan High Carb Low Fat? und wie ich zu HCLF gekommen bin bergewicht Diabetes - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- The best cheezy beet & kale chip recipe (dairy-free, vegan, raw) - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- Super-Slow Bench Press: Vegan Pro Natural Physique Ivan Blazquez - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- Minister Enqi VEGAN BABIES LIVE - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- London wild park animals [VEGAN-BADASS-TV E1] - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- Breastfeeding in Sams Club Yummy Raw Vegan Spinach Dip and Daniel Tiger - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- Antioxidants are a big part of my Raw Vegan Diet - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- How To Make Easy Hummus Dipping Sauce (Oil-Free, Low Fat, Vegan, RawTill4) - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- 36 Weeks Pregnant High Carb Vegan - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- Eating Vegan is for the Wealthy, Privileged, Elite - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- Cooking With Research - Vegan Banana Smoothie Episode 2 - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- Thesis Speech on the vegan diet - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- Vegan protein, where to get it! Can you beat the egg? - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- Vegan Hunting Lesson, Part 2 -- Pumpkin - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- Part 2 - Social Situations on a Raw Vegan / Whole Foods Pla - Video [Last Updated On: October 2nd, 2014] [Originally Added On: October 2nd, 2014]
- Leigh-Chantelle interviews Colleen Patrick-Goudreau, Joyful Vegan - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- IS VEGAN A CLASS THING PART 2 - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Raw Vegan on a Budget - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- RawTill4 Fresh Homemade Salsa and Pita Chips Vegan - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- The Vegan Sweet Beat: Licorice - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- 6 Tips For How To Go Vegan + Little Sing Song - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Green Festival -Beyond Meat: A Vegan Option - Green With Tiffany - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Healthy Vegan Lunch When Low On Fruits RawTill4...Almost 🙂 - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- 30 Days a Vegan #1 - Vorbereitung ist alles: No Excuses! - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Iron Chef Cook-Off: Challenging Healthy Vegan! |Edgy Veg - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Sneak Peek: October Vegan Cuts Snack Box - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- What's Cooking? - Vegan Brownies - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Non-Vegan Spouses, Lucid Dreams, and the Nature of Reality - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Non-Vegans Try Vegan Food | Vegan Cuts Unboxing! - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Tofu in a Cheesy Vegan Tomato Sauce in 3 minutes! - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- My Vegan Banana Smoothie part 1 - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Kawaii Vegan Kiiroitori Bento Box - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- The Synergy of My Yoga Practice, Vegan Lifestyle and Ahimsa - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Vegan Food Haul - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Vegan Cuts September Beauty Box & Snack Box | GIVEAWAY - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Broke Hungry Vegan sizzle reel at Peace Pies - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Sacramento restaurants challenge you to eat vegan - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Vegan Tag - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Why I Gave 2 Macbooks Away to the Vegan Cafe - Video [Last Updated On: October 4th, 2014] [Originally Added On: October 4th, 2014]
- Vegan/Vegetarian Restaurants, Healthy, Organic, Hoboken ... [Last Updated On: October 5th, 2014] [Originally Added On: October 5th, 2014]
- High as a Kite with this No Fat Raw Vegan Detox - Video [Last Updated On: October 5th, 2014] [Originally Added On: October 5th, 2014]
- VEGAN CHOCOLATE PUDDING #vegan #healthy #dessert #veganlife #healthychoices #yummy #recipes - Video [Last Updated On: October 5th, 2014] [Originally Added On: October 5th, 2014]
- Vegan Pasta Caprese - Oil Free, RawTill4 friendly - Video [Last Updated On: October 5th, 2014] [Originally Added On: October 5th, 2014]
- Flu Shots, Probiotics and Healing Foods - Video [Last Updated On: October 5th, 2014] [Originally Added On: October 5th, 2014]