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Archive for the ‘Organic Food’ Category

Organic cultivation brings to the climate, nothing? View – The KXAN 36 News

Posted: April 3, 2020 at 2:51 am


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farmers converting to organic farming, produce less greenhouse gases. Organic is better for the climate, is it? May not. Because At the end of a lot of or even more emissions are still the same, as if they would produce with conventional methods. Why this is so, scientists from Cranfield University in the UK investigated, and the results in the journal Nature Communications published.

the Team of agricultural economists Laurence Smith calculated how much greenhouse gases would arise if England and Wales would completely switch to organic farming. The result: The emissions of CO2, methane and nitrous oxide in agriculture declining to 20 percent, the emissions in the Livestock sector to four per cent.

And now comes the big But: the yield of The organically farmed fields would be about a 40 percent lower. In order to compensate for this, we would need more arable land. Or is it more food would have to be imported. If a quarter of the required agricultural area of green won the country and the lack of food would be imported, would be the organic farming about the same climate-harmful to the environment as a conventional management. The Organic energy saved CO2-Equivalents were elsewhere.

to be Running in Switzerland, exactly the same

The differences are large, especially because organic farming foregoes synthetic fertilizer. The nitrogen that a Plant needs to Grow, gets you to an organic farm from compost, biomass from Preculture, manure and slurry. An adapted crop rotation could increase the income, but the loss of Production not aufwgen, as the authors write.

organic farming is less productive, it can absorb but also, for example, more carbon from the air and bind. The additional emissions due to the Import not be able to compensate but.

The new study explicitly refers to the United Kingdom, the results are also valid for the local agriculture. In Switzerland, the same mechanisms are at work, says Adrian Mller from the research Institute of organic agriculture (FiBL) in Frick. The emissions would decrease in the domestic, abroad is on the rise.

Better basic water, greater species diversity

Quite agree the science is not, however. There are several studies that have emerged at the greenhouse gas emissions of organic foods, some of which come to different conclusions. The results have a large bandwidth, in their totality, but a good Overview, says Mller. The bottom line is they came to the conclusion that organic farming per kilogram of product is causing more greenhouse gases than conventional agriculture, which depends strongly distinguished from the Income.

Brings Bio-climate so theres nothing? Not quite. Organic farming has some advantages. It protects, for example, the ground water and promotes the biodiversity. The consumer would also change your eating habits, would be the Organic farming in the emission balance is much more rewarding, the English scientist.

For the most emissions, the Livestock industry is causing. This means that the consumer would have to consume less meat and more food like potatoes and beans. Adrian Mller confirms this: With consumption change could also produce with high amounts of organic, climate-friendly, he says.

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Organic cultivation brings to the climate, nothing? View - The KXAN 36 News

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April 3rd, 2020 at 2:51 am

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EarthRenew Develops New Organic Fertilizer Formulation With Higher NPK In Collaboration With CCm Technologies And Launches New Website | INN -…

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EarthRenew has partnered with CCm to develop and test new organic fertilizer product formulations.

Highlights:

EarthRenew Inc. (CSE:ERTH) (EarthRenew or the Company) is pleased to announce that recent product formulation testing with CCm Technologies Limited (CCm), a United Kingdom-based company, has resulted in several potential innovations and processes for converting waste organic streams into high quality organic fertilizer products. We anticipate that the outcomes of these tests will help create a higher value organic fertilizer product for EarthRenew.

EarthRenew sent samples to CCm at the beginning of January 2020 to investigate how CCms award-winning carbon capture and utilization technology could improve the nutrient profile of EarthRenews existing product formulation. Using EarthRenews feedstock as a base, CCm was able to produce a 7-1.7-2.2 NPK ratio organic fertilizer product. This exciting result gives us reason to believe that implementing CCms technology into our own processes could lead to the development of a wide range of specialist formulations in the future.

CEO Keith Driver commented, As we finalize our redevelopment plans at the Strathmore Plant, we have the opportunity to implement new technologies and processes to create additional higher value products for organic gardeners and farmers who will use EarthRenews fertilizers. Using CCms technology, we hope to develop specific formulations to meet the needs of different plants and growing conditions that are competitive with the nutrient inputs of conventional fertilizer. Our plan is to develop an integrated, sustainable system that maximizes the efficacy of the waste that is being transformed into organic fertilizer. In addition to our collaboration with CCm, we have various other initiatives under development to accomplish these goals.

The three numbers generally published on fertilizer product packages represent the value of the three macro-nutrients used by plants. These macro-nutrients are nitrogen (N), phosphorus (P) and potassium (K), or NPK for short. The higher the number, the more concentrated the nutrient is in the fertilizer. Nitrogen is largely responsible for the growth of leaves on the plant, phosphorus is largely responsible for root growth and flower and fruit development and potassium is a nutrient that helps the overall functions of the plant perform correctly. EarthRenew in its original product formulation has a 1.8-1-1.6 NPK ratio pelleted fertilizer product. In addition to delivering NPK nutrients, EarthRenew fertilizer also helps with water retention, builds organic carbon content and provides soil aeration to help grow healthy plants.

Organic fertilizer products sell in the wholesale market for between C$250-$2,000 per tonne, depending on formulation with particular emphasis on nitrogen content. With the addition of CCms technology, we anticipate that EarthRenew will be able to increase the organic nitrogen content of its pelleted fertilizer, creating a higher value product. By increasing the nitrogen content of our fertilizer from 1.8% to 7%, EarthRenew expects be able to sell this product at a correspondingly higher price, thereby capturing at least some portion of the 4 times multiple increase in nitrogen content. We expect that by utilizing CCms technology in producing our fertilizer products, we will differentiate ourselves from our competitors. We recognize that there are currently only a limited number of other products available in EarthRenews target markets that provide this nutrient profile in an air-seedable pellet.

CCms processing technology is designed such that it can bolt on to our redesigned facility and seamlessly integrate into our commercial production redevelopment plan. We therefore believe that incorporating CCms technology into our processes will allow us to produce and wholesale an organic fertilizer for broad applications.

EarthRenew also advises that it has launched a new website which can be found atwww.earthrenew.ca.

CEO Keith Driver commented, We encourage shareholders to visit our newly launched website to learn more about EarthRenews production process, redevelopment plans and future product offerings. We will continue to expand on the information on the website to keep shareholders, production partners and future consumers fully informed about our progress and the sustainable environmental benefits of the EarthRenew production process and resulting organic fertilizer.

EarthRenew Grants Stock Options

EarthRenew also announced it has granted a total of 1,000,000 stock options to a consultant of the Company pursuant to the Companys stock option plan. 250,000 of such options vest on the date of the grant and the remaining 750,000 stock options vest in equal increments of 250,000 every three months thereafter. Each option may be exercised to acquire one common share of the Company at an exercise price of $0.10 per option for a period of five years from the date of grant. This grant of options is subject to the approval of the Canadian Securities Exchange.

About CCm Technologies Ltd.

CCm Technologies Ltd., previously CCm Research Ltd., is an award winning cleantech company, focused on resource optimisation, including Carbon Capture and Utilisation (CCU). CCms technology converts captured carbon dioxide and other waste streams (such as ammonia and phosphate) into stable value-added materials with multiple uses across global priority sectors of food/agriculture, advanced materials & energy storage. CCm is based in Oxford and Swindon, UK, and was established in 2011. CCm is a founding member of the recently formed Sustainable Markets Council, an initiative of HRH the Prince of Wales with the support of the World Economic Forum. The company has also received the coveted Solar Impulse Foundation Efficient Solutions Label.www.ccmtechnologies.co.uk.

About EarthRenew

EarthRenew transforms livestock waste into a high-performanceorganic fertilizer to be used by organic and traditional growers in North America. Located on a 25,000 head cattle feedlot, our flagship Strathmore plant is capable of producing up to four megawatts (MW) per hour of low-cost electricity powered by a natural gas fired turbine. The exhausted heat from the turbine is used to convert the manure into certified organic fertilizer.

For additional information, please contact:

Keith Driver CEO of EarthRenew Phone: (403) 860-8623 E-mail:kdriver@earthrenew.ca

Cautionary Note regarding Forward-LookingInformation

This press release contains forward-looking information within the meaning of applicable Canadian securities legislation. Forward-looking information includes, but is not limited to, statements with respect to EarthRenews ability to sell electricity to the electrical grid or to cryptocurrency miners, EarthRenews ability to execute its business plan, our commercial production facility redevelopment plan, implementing CCms technology into our processes, the evaluation and implementation of various technologies to increase and maximize the efficacy of our fertilizers, our ability to increase the organic nitrogen content of our pelleted fertilizer, our ability to develop specialist formulations in the future, anticipated future electricity prices in Alberta, the granting of stock options, the information available on our website and EarthRenews proposed business activity. Generally, forward-looking information can be identified by the use of forward-looking terminology such as plans, expects or does not expect, is expected, budget, scheduled, estimates, forecasts, intends, anticipates or does not anticipate, or believes, or variations of such words and phrases or statements that certain actions, events or results may, could, would, might or will be taken, occur or be achieved. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking information, including but not limited to: general business, economic, competitive, geopolitical and social uncertainties; regulatory risks; and other risks of the energy, fertilizer and cryptocurrency industries. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws.

Neither the Canadian Securities Exchange nor its Market Regulator (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.

Click here to connect with EarthRenew Inc. (CSE:ERTH) for an Investor Presentation.

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EarthRenew Develops New Organic Fertilizer Formulation With Higher NPK In Collaboration With CCm Technologies And Launches New Website | INN -...

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April 3rd, 2020 at 2:51 am

Posted in Organic Food

Urban farming is the future of healthy living – DAWN.com

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Exploring the ins and outs of how you can begin to start growing in your own backyards and balconies.

Whether its a window, balcony, garage, patio or lawn what makes urban farming a particularly viable avocation in our fast-paced daily lives is that it can be tailored to fit the budget and space you have at hand.

And while eating food youve grown yourself sits at the junction of fulfilment, tradition and modernity, adapting to a rapidly changing world and new ways of eating it isn't an easy feat.

In fact, it requires seriousness and commitment.

Essentially, urban farming is all about growing food in a densely populated city or urban environment for sale, barter or consumption, and varies greatly in terms of productivity and scale and even extends to include raising animals as well.

In Pakistan, there exists a growing urban farming community that is not only involved in promoting sustainability and adaptive food consumption but also in encouraging habits of slow food, organic eating, buying local, seasonal produce and using traceable ingredients in cooking.

By speaking to those who know the ins and outs of urban farming and gardening, Images explores how you can begin to start growing in your own backyards and balconies.

Years ago, Sanaa Zubairi started her garden when she and her aunt decided to bring a dormant turai (gourd) creeper back to life in their yard with their gardeners help. It worked, and they added a few banana trees and a lemon tree.

They grew well and we had a lot of fruit, says Zubairi, a 36-year-old mental health counsellor, clinical supervisor and life coach.

Our maali started teaching me about [farming] since he had done it before in his village. Gradually, we experimented, researched online, picked up ideas and added more vegetables to the garden.

Zubairi and her aunt were never alone on their journey. The pair was inspired early on by others in their circle with already thriving kitchen gardens and consulted with their local Karachi chapter of Ikebana International the 20,000-strong international organisation to promote the Japanese art of flower arrangement where members meet once a month for workshops, lectures and discussions of plant and flower-related subjects and Tofiq Pasha, a renowned local farmer who regularly opens his farm to the public for planting workshops and lessons.

Along the way, we started hearing a lot about others growing their own food. I also met with Tofiq Pasha and saw his farm. It was pretty clear it is possible to grow [food] at home. The best part is opening up my window to a lush garden every morning, seeing the fruit hanging all around. Theres nothing like picking your own food, heading into the kitchen and cooking up a storm.

Zubairi revealed that for the past six or seven years, they havent needed to purchase the vegetables they already grow at home. That includes loki, turai, karaila and kakri, as well as spinach for six to eight months of the year and seasonal veggies besides.

There is always something that you can grow even if you don't have resources. Our pantries are packed with seeds; potatoes, garlic and ginger are always available to begin with. When you don't have everything listed in a gardening book or website, then you truly learn how to be creative and how nature finds a way to keep producing.

We have our lemons, basil and mint throughout the year. Seasonal vegetables like broccoli, tomato, eggplant, coriander and peppers keep us going for some months. We've added more fruit and have been enjoying mulberries (shaitoot) for a while now.

Every season, she says, We assess what we want to grow that time around and how much. Some stuff we manage to freeze as well and use whenever.

With a lot of produce coming through, Zubairi shares it with family, friends and house staff, and has also set up a barter system with other growers like her.

Seema Khuled has been regularly conducting gardening workshops and training sessions across Lahore and Islamabad for years.

Each session is three hours long and begins with basic theory the hows and whys followed by a tea break and an interactive practice session.

Workshops are registration-based and cover the basics like organic kitchen gardening, but also go beyond for the more serious enthusiasts with sessions on bonsai, vertical gardening, espaliering and growing mushrooms.

We have quite an informal interactive session where the participants are at ease to ask [questions] and understand. The best part which is very encouraging is that participants execute all the ideas that we discuss during the workshop, says Khuled.

I am always there whenever they need any further guidance but they are well equipped to try on their own.

And the interactive guidance goes beyond the weekend workshops. Khuled helps run Our Gardens, a Facebook group with over 114,000 members who use the platform for everything from help identifying plants (Is this lettuce edible?), to advice on techniques (Will this trellis be strong enough to hold up my vine?; Should I repot or transfer this into the ground?) to why their tomatoes arent thriving.

People also trade seeds and plants there are even giveaways from time to time and share photos and videos of the literal fruits of their labour for others to see. Plus, lots of wholesome memes.

I believe that nobody knows everything but everybody knows something. That is why an urban gardening community is important, says Khuled.

Everyone has something to contribute [with their] experience and knowledge.

Though she'd always had an affinity for nature and the outdoors since childhood, Karachi-based sustainability educator and writer Zahra Ali became a full-time urban farmer in 2008 after she had an accident that caused her to put her career on hold as a result.

During that one year, I asked myself, what will really make me happy if I had no pressures from society and no worry about my future?

I wanted to grow my own food and since then, I have found my way in the most magical ways possible. I gave up my career, which was all about consumerism and was totally not making me happy. It was a daring thing to do back then but amazing things happen when you follow your heart.

Around the same time, she started Crops In Pots, a blog that has since blossomed into a community of urban farmers and led to other projects and initiatives. Organic City, the organisation she started with her husband Yasir Husain, holds horticulture therapy sessions with The Recovery House, runs an heirloom seed bank and opened up the Organic City Eco-Store in 2016.

Then theres The Learning Garden, an initiative that promotes sustainability and conservation in schools through classroom and experiential learning via planting and caring for an organic vegetable patch. Over 7,000 children have participated in the programme over the last 12 years.

I learned gardening skills mainly through reading online and emailing experts from around the world who were very supportive. I watched [videos] and practised. That is why I started my blog in 2008: to share what works and what doesn't, says Ali.

I also got in touch with a group of urban farmers in the Philippines that emerged after the [2004] tsunami hit their area. They used trash to make fertilisers and planters; that truly inspired me.

At home and in the gardens she manages across the city, Ali mainly grows organic heirloom vegetables, herbs and fruits in containers or grow boxes and native trees for tree plantations, along with flowers, which help attract pollinating bees.

Flowers are always a part of any organic and permaculture garden. I have grown all kinds of plants, from orchids, cacti, bonsai [to] tropical and water plants as well. All these years, I have never planted hybrid or genetically modified seeds, and all my initiatives [have also grown] only heirloom vegetables each year since day one.

Lahore-based software project manager Muhammad Khabbab has a similar story. Back in 2008, he first got into gardening because of rising tomato prices at the time. Apart from the standard vegetables and some dwarf fruit trees, he is now growing hundreds of plants on his rooftop and is also a collector of rare and exotic flowers which can get tricky thanks to the fluctuating exchange rate and import restrictions.

Like Ali, he too created a community when he could not find one.

An active member of international gardening forums like Dave's Garden and Houzz, Khabbab started a blog, discussion board and an online store selling local and exotic bulbs, seeds and plants. His forum, Gardening Pakistan, often organises workshops and he makes sure to attend workshops run by others in the city.

I always learn a thing or two whenever I attend a workshop, says Khabbab. When you meet with other gardeners who see things from another perspective, then you get to know many new ideas and many solutions which you did not know in the first place. Learning is a process which never stops.

But for the urban gardening community, the learning is not all online.

Those who have access to or contacts in the rural farmlands regularly travel to interact with farmers on the ground to gain a deeper understanding of how to grow and how to grow better.

For example, Dr Sabeeka Kazilbash, who grows guava and mango trees at her home on the outskirts of Karachi, often visits her aunts in Punjab during the sugarcane or rice harvest seasons and consults with local farmworkers there to add to her knowledge.

She also writes directly to local nurseries in Karachi to ask what theyre up to and shares her own progress.

Extreme temperatures and deadly heatwaves in Pakistan over the past decade led to recognising the impact of losing green spaces in cities to concrete and urbanisation, resulting in government and private efforts to restore tree cover and urban forests.

Although climate change was named as a key contributing factor behind the exceptionally high temperatures of up to 49 degrees Celsius during the deadly 2015 heatwave which killed nearly 2,000 people in mostly Karachi and Sindh, what really drove the phenomenon (and subsequent heatwaves) are deforestation and the loss of green spaces in densely populated areas. This is known as the urban heat island effect.

Though urban gardening and farming also took off around the same time, campaigns calling to increase greenery in cities apparently arent responsible for their popularity.

According to Ali, heatwaves have not been the driving factor behind the growing interest in growing.

Speaking of lawns, Its important to point out that the gardens under discussion almost tend to be privately-held in homes and not, for example, public or commonly-held allotments or gardens, as is often the case in contemporary cities around the world.

Heatwaves did encourage mass tree plantations, she notes, referring to drives to plant trees in public spaces but people have always wanted to be closer to nature.

Over the years, so many gardening societies have bloomed and established, garden stores are spreading and nurseries are [more] accessible. People have also started growing vegetables now and are more aware of the harmful effects of genetically-modified seeds and chemicals used in agriculture.

Khuled concurs with Ali and says growing things has been an integral part of home life for generations. If we rewind our memories, we can see our elders growing a few things and surely having one or two fruit trees in our houses. It's kind of reviving that culture again.

Though they say the heatwaves arent directly behind the rising interest in gardening, both Khuled and Ali do credit a greater awareness of climate change and its effects and declining air quality among young people.

Zubairi who is also an active member of a Karachi-based gardening Facebook group acknowledges there are lots of pitfalls when it comes to growing and sustaining your own food and garden.

In fact, she says, failure is an important teacher. It hasnt been easy dealing with bugs and birds, but the experts shared their experiences, and desi fixes, totkas and failures here and there prepped me.

It takes patience and work.

While water is a constant and omnipresent challenge in Karachi, there are ways to work around it.

Dr Kazilbash, for example, grows according to Karachis climate in a limited space and is lucky her home is on the outer edge of the city, so the soil is richer.

Certain limitations of space and resources are a common factor here [in Pakistan] and turning them into opportunities is a collective effort beneficial to all. Small space gardening is one of the primary examples on which we have gone quite far, Khuled adds, referring to the most common type of setup group members have.

For the last 10 years, 29-year-old digital marketer Mavra Azeemi and her family have grown mostly fruit trees, flowers and ornamentals within their Lahore home: kinnow, mosambi, chikoo, red and green grapes, papaya, curry leaf, lemongrass, basil, date, guava, aloe, jasmine and rose.

Then theres the empty plot of land next door, where theyve planted moringa described as a miracle tree for all its nutritious benefits and a diverse vegetable patch.

She says, Thanks to the empty plot next to our house, we've been lucky enough to grow a whole bunch of different seasonal vegetables.

And though Lahore has better soil conditions and season differentiation, the smog and other irregularities can lead to an uneven or sometimes no output, which can get expensive in terms of time and effort.

Although, for Ali, who grows heirloom and organic, it was all about learning slowly through experience over the years.

She says, It was very challenging to find organic experts, garden shops or even local gardening social media groups back then.

Nearly a decade ago, she created a guide for starting a vegetable garden on a less than shoestring budget based on her own experience.

Dr Kazilbash, who is in her 30s, grew up watching her grandparents harvest their own kitchen essentials and took on gardening as a hobby as her interest grew.

Their encouragement, however, came from the pain of their own experience.

My grandfather often recalled his pre-Partition days and always advised that if a war-like situation [like that] happens again, [you must be prepared and] you have to plant food for your own survival. I always laughed, but this point always remains in my mind.

For some, the drive and satisfaction of growing food lies in maintaining family tradition and a kind of modern pastoral nostalgia. Linked to that are concerns like eliminating food miles or avoiding pesticide biomagnification. Plus, when you grow spinach and lettuce in your own yard, you know they havent been watered with sewage.

There is nothing as rewarding as picking up fresh food from your garden just before cooking, says Ali, who grows organic produce in all her gardens.

We are missing out [on] a diverse range of vegetables thanks to commercial farming. We need to revive heirloom seeds especially because over the past few decades, the world has lost a huge percentage of heirloom seed diversity.

The joy of picking a fresh orange from the tree that grows in your garden can never be matched by anything you get in the market, explains Azeemi, who comes from a landowning family in Punjab.

The connection you feel to the food you grow runs a lot deeper. You've shared the same piece of earth and gotten the same sun, grown up together, it's like the most beautiful friendship.

Food is the basic fuel for our body, says Khuled, who notes that pesticide intake tends to be highest when it comes to raw leaves and vegetables.

Growing your own food is taking charge of your health with your own hands. It also tastes much better.

I know we cannot grow everything but at least we can grow those which are consumed raw.

Organic farming can be challenging enough at subsistence level but even more so at scale, and is much less commercially viable in comparison to conventionally grown crops. Even when produce is labelled organic, its difficult to ensure it is 100% so and hasnt been exposed to harmful pesticides or fertilisers at some point.

This means the Pakistani urban garden is atomic, individual and domestic, with no infrastructure or sustainable model to turn it into a true community project that can build social cohesion and empower people.

Commercial farms cannot be completely organic even if they try [to be] due to pesticide sprays in adjacent farms, says Khuled, alluding to the fact that, though there are exceptions, organic farms are often located near or on the same properties as conventional ones.

For Zubairi, however, the benefits of urban farming go far beyond solely clean food: it can be revitalising in terms of mental health too.

Kitchen gardening and nature are a huge personal resource to help reconnect with the world and nature, ground the self and teach and encourage others to do the same.

It also helps to enjoy the many things we discover every now and then: butterflies, all kinds of winged bugs and different birds coming in to share the fruit. Some are just absolutely fascinating.

Dr Kazilbash, who also grows herbs, garlic, ginger, eggplant, potatoes and chillies, finds similar happiness when she gives much of her produce away.

When a friend shares her experience of how she used brinjal Ive grown in tarkari and raita, Im just overwhelmed with joy.

So what does the future of urban farming look like in Pakistan?

Ali is optimistic. It is bright, especially since [many] schools have started educating children about being close to nature. I am very hopeful to see our future community leaders shaping greener communities.

Urban gardeners are getting more active with the food growing movement now, says Khuled, which indicates a break from pristine balconies and the primly landscaped yet monotonous lawn.

"Along with beautiful, colourful and fragrant gardens, we are seeing edibles grown all along. This is very encouraging.

It's going to get even better if kitchen gardening can be introduced in every school and college, Khuled echoes.

She says, It's important to bring young children close to nature. I am seeing a much greener and healthier environment in years to come with all these youngsters joining us.

Speaking of lawns, Its important to point out that the gardens under discussion almost tend to be privately-held in homes and not, for example, public or commonly-held allotments or gardens, as is often the case in contemporary cities around the world.

This means the Pakistani urban garden is atomic, individual and domestic, with no infrastructure or sustainable model to turn it into a true community project that can build social cohesion and empower people.

Mid-February to early April is the spring planting season, which means right now is the perfect time to plan and start your very own garden.

Ali recommends growing locally available flowers, herbs and vegetables.

Try to include a water feature for bees, butterflies and birds, she adds.

There is always something that you can grow even if you don't have resources. Our pantries are packed with seeds; potatoes, garlic and ginger are always available to begin with. When you don't have everything listed in a gardening book or website, then you truly learn how to be creative and how nature finds a way to keep producing.

If that seems too daunting, Khuled recommends starting small.

Start with growing things you love to see or eat, she says. Always ask others for help and information with your gardening. Don't get discouraged if you fail to grow something. That is a part of learning.

Gardening is addictive. Once youre in, there is no way back.

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Urban farming is the future of healthy living - DAWN.com

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April 3rd, 2020 at 2:51 am

Posted in Organic Food

Organic Consumers Assoc. Sues Happy Egg Co., Says ‘Pasture Raised’ Claims are False and Deceptive – PRNewswire

Posted: March 31, 2020 at 8:46 am


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WASHINGTON, March 31, 2020 /PRNewswire/ -- The Organic Consumers Association (OCA) has sued Happy Egg Co. for false, deceptive and misleading advertising claims related to the use of the term "pasture raised."

"Surveys confirm that animal welfare practices rank high on the list of consumer concerns," said Ronnie Cummins, OCA's co-founder and director. "By falsely claiming that the eggs it sells are 'pasture raised,' Happy Egg deceives consumers and diverts consumers' spending dollars from competitors whose eggs come from hens that are truly raised on pasture. Consumers who purchase Happy Eggs believing that they are supporting a certain animal-welfare standard are being cheated.

In a complaintfiled on behalf of OCA by Richman Law Groupin D.C. Superior Court under the D.C. Consumer Protection Procedures Act, OCA alleges that Happy Eggfalsely advertises and promotes its eggs as coming from hens "living on over 8 acres of pasture." On cartons, Happy Egg labels its eggs "free range" but on the same label, the company also claims that the hens are "pasture raised."

According to the American Humane Association, for eggs to be advertised as "pasture raised" the hens must have access to 2.5 acres per 1,000 hens in a rotation system, compared with "free range" hens which are given 0.5 acres per 1,000 hens. According to a blog post on Happy Egg's old website, the company maintains 0.5 birds per acre, fulfilling "free range" requirements and nothing more.

Happy Egg cartons also bear an implied scale of standards suggesting that its eggs are even better than "free range," or meet some higher standard, because they are "Free-est of the Free Range."

OCA is suing on behalf of itself and the general public, and seeks relief including an injunction to halt Happy Egg's false marketing and sale of its products.

Organic Consumers Association (OCA) is a 501(c)(3) nonprofit grassroots organization advocating on behalf of millions of consumers for safe, healthful food and a clean environment. Visit:https://www.organicconsumers.org/

SOURCE Organic Consumers Association

https://www.organicconsumers.org/

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Organic Consumers Assoc. Sues Happy Egg Co., Says 'Pasture Raised' Claims are False and Deceptive - PRNewswire

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March 31st, 2020 at 8:46 am

Posted in Organic Food

In-Depth Analysis of Organic Fruits and Vegetables Market 2020 | Report Covers Top Key Players, Regions, S … – The Financial News Daily

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Organic fruits and vegetables are the foods produced by methods that comply with the standards of organic farming. Government bodies regulating organic products regulate the use of certain pesticides and fertilizers in the farming methods used to produce such products.

Key Market Trends:

Rising Demand for Organic Food over Synthetic Food

Rapid urbanization, increased adoption of healthy dietary lifestyle, and rising concerns regarding health and environment are the major factors attributed to the growth of organic fruit and vegetable market. Rise in lifestyle diseases, such as diabetes, blood pressure, and obesity, and excessive contamination of conventional food are driving organic food sales, worldwide. Due to constantly increasing demand for organic food and the limited supply in relation to demand organic foods, the area under organic farming has increased worldwide, since 2011. The global production areas were reported to be 57.8 million hectares in the year 2016, which is an increase from 37.2 million hectares in 2011. Owing to the above mentioned factors, the increasing demand for organic food that overtakes the demand for synthetic foods is driving the organic fruit and vegetable market.

North America to dominate the global market

North America is the largest market for organic fruits and vegetables, followed by Europe and Asia-Pacific. The demand for organic fruits and vegetables in the United States has been continuously rising, due to growing health concerns, and an increasing number of health-conscious consumers in the country. As of 2015, almost 14% of the total fruits and vegetables sold in the US are organic. In the US, the overall organic food market was valued at USD 45.20 billion in the year 2017. The fruits and vegetable segment continued to be the largest organic food category, recording USD 16.50 billion in sales in 2017, indicating a 5.3% growth compared to the year 2016. In US, the sales of organic bananas increased by around 30.4% in 2017 as compared to the year 2016, indicating a strong growth of organic bananas in the country.

Purchase this Report (Price 4250 USD for Single User License) https://www.industryresearch.co/purchase/14244170

Important Questions Answered in The Organic Fruits and Vegetables Market Report:

Detailed TOC of Organic Fruits and Vegetables Market Report 2020-2024:

1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS 4.1 Market Drivers 4.2 Market Restraints 4.3 Industry Attractiveness Porters Five Force Analysis 4.3.1 Threat of New Entrants 4.3.2 Bargaining Power of Buyers/Consumers 4.3.3 Bargaining Power of Suppliers 4.3.4 Threat of Substitute Products 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION 5.1 Fruits 5.1.1 Banana 5.1.2 Apple 5.1.3 Berries 5.1.4 Grapes 5.1.5 Others 5.2 Vegetables 5.2.1 Leafy Vegetables 5.2.2 Other Vegetables 5.3 Geography 5.3.1 North America 5.3.1.1 US 5.3.1.2 Canada 5.3.1.3 Mexico 5.3.2 Europe 5.3.2.1 Germany 5.3.2.2 France 5.3.2.3 UK 5.3.2.4 Italy 5.3.2.5 Austria 5.3.2.6 Spain 5.3.3 Asia Pacific 5.3.3.1 India 5.3.3.2 China 5.3.3.3 Japan 5.3.3.4 Australia 5.3.4 South America 5.3.4.1 Argentina 5.3.4.2 Brazil 5.3.5 Africa 5.3.5.1 South Africa 5.3.5.2 Egypt

6 Organic Fruits and Vegetables Market Value Chain Analysis 6.1 Value Chain Overview 6.2 Detailed Value Chain Analysis 6.3 Profit Margin Analysis

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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‘Spain can help drive the development of organic production in Peru’ – FreshPlaza.com

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After the current crisis has been bested, the Iberian market will continue to be key for Peruvian agro-export. There is great potential in organic production that is well seen in that destination.

Despite the fact that the situation that Spain is going through is complicated at the moment due to the Covid-19, it is still true that it will remain an important place for the Peruvian food trade. Clara Beltrn, foreign trade advisor of the Spanish embassy in our country, considers that the mutual relevance of both countries in terms of economy will be increasing.

The official explained that there are opportunities in the European country for organic products, an area in which the Old World has been a pioneer in terms of regulation. These are norms that also exist in the Peruvian market and allow promoting the sustainable and competitive development of organic production hand in hand with central planning, regional governments, and local governments in coordination with private organizations and institutions.

Beltrn recalled that in Peru the work of certifying organic production is in charge of Senasa and that there are also private certifiers such as the Spanish CAAE, which has specialized in this type of production for several years, both in Europe and here.

However organic producers who cannot access to cover the costs of this type of certification, there is an alternative way, which is the Participatory Guarantee System that emerged as an initiative for small family farming and is free.

"Peru is one of the main centers of biodiversity on the planet, the demand for products such as quinoa, asparagus, blueberries or avocado are high in the international market. With these characteristics it has clear advantages in agricultural production and that can be extrapolated to organic or ecological production, Beltrn told blueberriesconsulting.com.

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'Spain can help drive the development of organic production in Peru' - FreshPlaza.com

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[2020] Astonishing Growth: Organic Food & Beverage Market Exclusive Profitable Comprehensive Report | Major Giants(The Hain Celestial Group, Amys…

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A contemporary development prediction report titled Global Organic Food & Beverage Market Research Report (Forecast 2020-2029) constitutes a comprehensive analysis of the global market which underlines market ambulation, probability features, and product particulars, and technological advancements influencing the global Organic Food & Beverage market development. The market to begin with establishes the basis of the markets: definitions, categorizations, and market rundown, product particulars, producing procedures, cost structures, and raw materials. TheOrganic Food & Beverage industryreport scrutinizes market size and predictions by product, area, and solicitation and market contesting condition among the traders and company portrait apart from market price analysis and value chain.

[Our SampleCopy Of ReportContains- Research Report Outlook, Keyplayers, Growth Value, Segments, etc]

Methodologies utilized to evaluate the Organic Food & Beverage market-:

Research analysts and experts have utilized excellent market research tools such as SWOT analysis, PESTLE analysis, Value Chain Analysis, Porters Five Forces analysis, and Primary and Secondary research analysis to define, describe and evaluate the competitive landscape of the Organic Food & Beverage Market.

Inquire/Speak To Expert for Further Detailed Information About Organic Food & Beverage Report :https://marketresearch.biz/report/organic-food-beverage-market/#inquiry

Revenue and Sales Estimation Historical Revenue and sales volume is presented and advance information is triangulated with top-down and bottom-up approaches to forecast complete market size and to estimate forecast numbers for key geometric regions covered in Organic Food & Beverage report along with classified and well recognized Types and end-use industry. Moreover macroeconomic factor and regulatory policies are ascertained in Organic Food & Beverage industry advancement and predictive analysis.

Industrial Analysis Organic Food & Beverage industry report is currently analyzed concerning various product type and application. The Organic Food & Beverage market provides a chapter highlighting manufacturing process analysis validated via primary information collected through Industry experts and Key officials of profiled companies.

Competition Leading players have been studied depending on their company profile, product/service price, sales, product portfolio, capacity, and cost/profit.

Demand & Supply and Effectiveness Organic Food & Beverage report additionally provides distribution, Production, Consumption & EXIM** (Export & Import). ** If applicable

Organic Food & Beverage Market Data Break Down by product, and region illuminated below:

Segmentation by Product:

Organic Foods Fruits & Vegetables Meat, Fish, & Poultry Dairy Products Frozen & processed Food Others Organic Beverages Non-Dairy Coffee & Tea Beer & Wine Others

Moreover, increased demand for the factors influencing the growth of the market is also one of the major aspects which is likely covered in depth in Organic Food & Beverage report. Market research study determines the increase in changes and the aspects which are likely to have an impact on the growth of the global Organic Food & Beverage market. Moreover, increased demand for the technologies is also one of the factors, which are likely to boost the growth of the market research industry.

The Organic Food & Beverage market research addresses the following queries:

Why end use remains the top consumer of Organic Food & Beverage in region?

Which segment does the consumers highly prefer?

How will the global Organic Food & Beverage market look like by the end of the forecast period?

What innovative technologies are the Organic Food & Beverage players using to get an edge over their rivals?

What are the restraints affecting the growth of the global Organic Food & Beverage market?

Table of Content:

1 Report Overview

1.1 Study Scope

1.2 Key Market Segments

1.3 Players Covered

1.4 Market Analysis by Type

1.5 Market by Application

1.6 Study Objectives

1.7 Years Considered

2 Global Growth Trends

2.1 Organic Food & Beverage Market Size

2.2 Organic Food & Beverage Growth Trends by Regions

2.3 Industry Trends

3 Market Share by Key Players

3.1 Organic Food & Beverage Market Size by Manufacturers

3.2 Organic Food & Beverage Key Players Head office and Area Served

3.3 Key Players Organic Food & Beverage Product/Solution/Service

3.4 Date of Enter into Organic Food & Beverage Market

3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Product

4.1 Global Organic Food & Beverage Sales by Product

4.2 Global Organic Food & Beverage Revenue by Product

4.3 Organic Food & Beverage Price by Product

5 Breakdown Data by End User

5.1 Overview

5.2 Global Organic Food & Beverage Breakdown Data by End User

Continue for TOC

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Organic Snack Food Market Study for 2020 to 2026 Providing Information on Key Players, Growth Drivers and Industry Challenges – Weekly Wall

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LOS ANGELES, United States:The research study offers deep evaluation of the global Organic Snack Food market and helps market participants to gain a strong foothold in the industry. It sheds light on critical market dynamics such as drivers, restraints, trends, and opportunities to help businesses prepare for any challenges ahead in time. It provides regional analysis of the global Organic Snack Food market to unveil key opportunities available in different parts of the world. The competitive landscape is broadly assessed along with company profiling of leading players operating in the global Organic Snack Food market. The report provides detailed statistics and accurate market figures, viz. market share, CAGR, gross margin, and those related to revenue, production, consumption, and sales.

Our report includes ongoing and latest market trends, company market shares, market forecasts, competitive benchmarking, competitive mapping, and in-depth analysis of key sustainability tactics and their impact on market growth and competition. In order to estimate quantitative aspects and segment the global Organic Snack Food market, we used a recommended combination of top-down and bottom-up approaches. We studied the global Organic Snack Food market from three key perspectives through data triangulation. Our iterative and comprehensive research methodology helps us to provide the most accurate market forecasts and estimates with no to minimum errors.

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The report includes company profiling of almost all-important players of the global Organic Snack Food market. The company profiling section offers valuable analysis on strengths and weaknesses, business developments, recent advancements, mergers and acquisitions, expansion plans, global footprint, market presence, and product portfolios of leading market players. This information can be used by players and other market participants to maximize their profitability and streamline their business strategies. Our competitive analysis also includes key information to help new entrants to identify market entry barriers and measure the level of competitiveness in the global Organic Snack Food market.

Key Players Mentioned in the Global Organic Snack Food Market Research Report: Pure Organic, Made in Nature, Navitas Naturals, General Mills, Woodstock Farms Manufacturing, SunOpta, Simple Squares, Organic Food Bar

Global Organic Snack Food Market by Product Type: Potato Chips, Corn Chips, Tortilla Chips, Bakery Products, Others

Global Organic Snack Food Market by Application: Supermarket/hypermarket, Grocery stores, E-commerce, Convenience Stores, Others

All of the segments studied in the research study are analyzed on the basis of BPS, market share, revenue, and other important factors. Our research study shows how different segments are contributing to the growth of the global Organic Snack Food market. It also provides information on key trends related to the segments included in the report. This helps market players to concentrate on high-growth areas of the global Organic Snack Food market. The research study also offers separate analysis on the segments on the basis of absolute dollar opportunity.

Questions answered in the report

Which are the five top players of the global Organic Snack Food market?

How will the global Organic Snack Food market change in the next five years?

Which product and application will take a lions share of the global Organic Snack Food market?

What are the drivers and restraints of the global Organic Snack Food market?

Which regional market will show the highest growth?

What will be the CAGR and size of the global Organic Snack Food market throughout the forecast period?

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Table of Contents

1 Organic Snack Food Market Overview 1.1 Product Overview and Scope of Organic Snack Food 1.2 Organic Snack Food Segment by Type 1.2.1 Global Organic Snack Food Sales Growth Rate Comparison by Type (2021-2026) 1.2.2 Potato Chips 1.2.3 Corn Chips 1.2.4 Tortilla Chips 1.2.5 Bakery Products 1.2.6 Others 1.3 Organic Snack Food Segment by Application 1.3.1 Organic Snack Food Sales Comparison by Application: 2020 VS 2026 1.3.2 Supermarket/hypermarket 1.3.3 Grocery stores 1.3.4 E-commerce 1.3.5 Convenience Stores 1.3.6 Others 1.4 Global Organic Snack Food Market Size Estimates and Forecasts 1.4.1 Global Organic Snack Food Revenue 2015-2026 1.4.2 Global Organic Snack Food Sales 2015-2026 1.4.3 Organic Snack Food Market Size by Region: 2020 Versus 2026

2 Global Organic Snack Food Market Competition by Manufacturers 2.1 Global Organic Snack Food Sales Market Share by Manufacturers (2015-2020) 2.2 Global Organic Snack Food Revenue Share by Manufacturers (2015-2020) 2.3 Global Organic Snack Food Average Price by Manufacturers (2015-2020) 2.4 Manufacturers Organic Snack Food Manufacturing Sites, Area Served, Product Type 2.5 Organic Snack Food Market Competitive Situation and Trends 2.5.1 Organic Snack Food Market Concentration Rate 2.5.2 Global Top 5 and Top 10 Players Market Share by Revenue 2.5.3 Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 2.6 Manufacturers Mergers & Acquisitions, Expansion Plans 2.7 Primary Interviews with Key Organic Snack Food Players (Opinion Leaders)

3 Organic Snack Food Retrospective Market Scenario by Region 3.1 Global Organic Snack Food Retrospective Market Scenario in Sales by Region: 2015-2020 3.2 Global Organic Snack Food Retrospective Market Scenario in Revenue by Region: 2015-2020 3.3 North America Organic Snack Food Market Facts & Figures by Country 3.3.1 North America Organic Snack Food Sales by Country 3.3.2 North America Organic Snack Food Sales by Country 3.3.3 U.S. 3.3.4 Canada 3.4 Europe Organic Snack Food Market Facts & Figures by Country 3.4.1 Europe Organic Snack Food Sales by Country 3.4.2 Europe Organic Snack Food Sales by Country 3.4.3 Germany 3.4.4 France 3.4.5 U.K. 3.4.6 Italy 3.4.7 Russia 3.5 Asia Pacific Organic Snack Food Market Facts & Figures by Region 3.5.1 Asia Pacific Organic Snack Food Sales by Region 3.5.2 Asia Pacific Organic Snack Food Sales by Region 3.5.3 China 3.5.4 Japan 3.5.5 South Korea 3.5.6 India 3.5.7 Australia 3.5.8 Taiwan 3.5.9 Indonesia 3.5.10 Thailand 3.5.11 Malaysia 3.5.12 Philippines 3.5.13 Vietnam 3.6 Latin America Organic Snack Food Market Facts & Figures by Country 3.6.1 Latin America Organic Snack Food Sales by Country 3.6.2 Latin America Organic Snack Food Sales by Country 3.6.3 Mexico 3.6.3 Brazil 3.6.3 Argentina 3.7 Middle East and Africa Organic Snack Food Market Facts & Figures by Country 3.7.1 Middle East and Africa Organic Snack Food Sales by Country 3.7.2 Middle East and Africa Organic Snack Food Sales by Country 3.7.3 Turkey 3.7.4 Saudi Arabia 3.7.5 U.A.E 4 Global Organic Snack Food Historic Market Analysis by Type 4.1 Global Organic Snack Food Sales Market Share by Type (2015-2020) 4.2 Global Organic Snack Food Revenue Market Share by Type (2015-2020) 4.3 Global Organic Snack Food Price Market Share by Type (2015-2020) 4.4 Global Organic Snack Food Market Share by Price Tier (2015-2020): Low-End, Mid-Range and High-End

5 Global Organic Snack Food Historic Market Analysis by Application 5.1 Global Organic Snack Food Sales Market Share by Application (2015-2020) 5.2 Global Organic Snack Food Revenue Market Share by Application (2015-2020) 5.3 Global Organic Snack Food Price by Application (2015-2020)

6 Company Profiles and Key Figures in Organic Snack Food Business 6.1 Pure Organic 6.1.1 Corporation Information 6.1.2 Pure Organic Description, Business Overview and Total Revenue 6.1.3 Pure Organic Organic Snack Food Sales, Revenue and Gross Margin (2015-2020) 6.1.4 Pure Organic Products Offered 6.1.5 Pure Organic Recent Development 6.2 Made in Nature 6.2.1 Made in Nature Organic Snack Food Production Sites and Area Served 6.2.2 Made in Nature Description, Business Overview and Total Revenue 6.2.3 Made in Nature Organic Snack Food Sales, Revenue and Gross Margin (2015-2020) 6.2.4 Made in Nature Products Offered 6.2.5 Made in Nature Recent Development 6.3 Navitas Naturals 6.3.1 Navitas Naturals Organic Snack Food Production Sites and Area Served 6.3.2 Navitas Naturals Description, Business Overview and Total Revenue 6.3.3 Navitas Naturals Organic Snack Food Sales, Revenue and Gross Margin (2015-2020) 6.3.4 Navitas Naturals Products Offered 6.3.5 Navitas Naturals Recent Development 6.4 General Mills 6.4.1 General Mills Organic Snack Food Production Sites and Area Served 6.4.2 General Mills Description, Business Overview and Total Revenue 6.4.3 General Mills Organic Snack Food Sales, Revenue and Gross Margin (2015-2020) 6.4.4 General Mills Products Offered 6.4.5 General Mills Recent Development 6.5 Woodstock Farms Manufacturing 6.5.1 Woodstock Farms Manufacturing Organic Snack Food Production Sites and Area Served 6.5.2 Woodstock Farms Manufacturing Description, Business Overview and Total Revenue 6.5.3 Woodstock Farms Manufacturing Organic Snack Food Sales, Revenue and Gross Margin (2015-2020) 6.5.4 Woodstock Farms Manufacturing Products Offered 6.5.5 Woodstock Farms Manufacturing Recent Development 6.6 SunOpta 6.6.1 SunOpta Organic Snack Food Production Sites and Area Served 6.6.2 SunOpta Description, Business Overview and Total Revenue 6.6.3 SunOpta Organic Snack Food Sales, Revenue and Gross Margin (2015-2020) 6.6.4 SunOpta Products Offered 6.6.5 SunOpta Recent Development 6.7 Simple Squares 6.6.1 Simple Squares Organic Snack Food Production Sites and Area Served 6.6.2 Simple Squares Description, Business Overview and Total Revenue 6.6.3 Simple Squares Organic Snack Food Sales, Revenue and Gross Margin (2015-2020) 6.4.4 Simple Squares Products Offered 6.7.5 Simple Squares Recent Development 6.8 Organic Food Bar 6.8.1 Organic Food Bar Organic Snack Food Production Sites and Area Served 6.8.2 Organic Food Bar Description, Business Overview and Total Revenue 6.8.3 Organic Food Bar Organic Snack Food Sales, Revenue and Gross Margin (2015-2020) 6.8.4 Organic Food Bar Products Offered 6.8.5 Organic Food Bar Recent Development

7 Organic Snack Food Manufacturing Cost Analysis 7.1 Organic Snack Food Key Raw Materials Analysis 7.1.1 Key Raw Materials 7.1.2 Key Raw Materials Price Trend 7.1.3 Key Suppliers of Raw Materials 7.2 Proportion of Manufacturing Cost Structure 7.3 Manufacturing Process Analysis of Organic Snack Food 7.4 Organic Snack Food Industrial Chain Analysis

8 Marketing Channel, Distributors and Customers 8.1 Marketing Channel 8.2 Organic Snack Food Distributors List 8.3 Organic Snack Food Customers

9 Market Dynamics 9.1 Market Trends 9.2 Opportunities and Drivers 9.3 Challenges 9.4 Porters Five Forces Analysis

10 Global Market Forecast 10.1 Global Organic Snack Food Market Estimates and Projections by Type 10.1.1 Global Forecasted Sales of Organic Snack Food by Type (2021-2026) 10.1.2 Global Forecasted Revenue of Organic Snack Food by Type (2021-2026) 10.2 Organic Snack Food Market Estimates and Projections by Application 10.2.1 Global Forecasted Sales of Organic Snack Food by Application (2021-2026) 10.2.2 Global Forecasted Revenue of Organic Snack Food by Application (2021-2026) 10.3 Organic Snack Food Market Estimates and Projections by Region 10.3.1 Global Forecasted Sales of Organic Snack Food by Region (2021-2026) 10.3.2 Global Forecasted Revenue of Organic Snack Food by Region (2021-2026) 10.4 North America Organic Snack Food Estimates and Projections (2021-2026) 10.5 Europe Organic Snack Food Estimates and Projections (2021-2026) 10.6 Asia Pacific Organic Snack Food Estimates and Projections (2021-2026) 10.7 Latin America Organic Snack Food Estimates and Projections (2021-2026) 10.8 Middle East and Africa Organic Snack Food Estimates and Projections (2021-2026) 11 Research Finding and Conclusion

12 Methodology and Data Source 12.1 Methodology/Research Approach 12.1.1 Research Programs/Design 12.1.2 Market Size Estimation 12.1.3 Market Breakdown and Data Triangulation 12.2 Data Source 12.2.1 Secondary Sources 12.2.2 Primary Sources 12.3 Author List 12.4 Disclaimer

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Organic Snack Food Market Study for 2020 to 2026 Providing Information on Key Players, Growth Drivers and Industry Challenges - Weekly Wall

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This organic health foods startup went from just $3M revenue in 2018 to $24M in 2020 – YourStory

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The food industry and consumption patterns are going through a sea change with increased awareness leading to consumers wanting organic products more and genetically modified ones lesser and lesser. With that in mind 31-year-old Rishabh Chokhani, whose family was in the pharmaceutical manufacturing business, decided to set up his startup, Naturevibe Botanicals, in 2017.

Founder of Naturevibe Botanicals, Rishabh.

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A once obese Rishabh developed a passion for healthy living and became fit. He wanted to motivate others too to adopt a healthier lifestyle by starting a venture in the organic food industry. He worked in his family's pharma business.

The Mumbai-based startup sells organic health products like superfoods (wheatgrass and chia seeds), Ayurveda capsules, essential oils, spices and grains, and culinary items like saffron and coconut flour.

According to Agademy, India has 650,000 farmers in organic farming. Rishabh says that India also has the biggest wild harvest area for organic producers globally with more than 80,0000 organic farmers.

Moreover, India ranks ninth in organic cultivation. Indian organic food market is anticipated to grow over 25 percent a total 0.4 percent of the agricultural land is designated for organic farming in the country, which provides extensive scope for expansion.

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Naturevibe Botanicals sells 98 percent of its products online and is a B2C brand.

The startup procures organically produced ingredients from 1,800, a doubling of the corresponding figure from 2018. After this, they start the production process of their products. We also shelf our products in some retail stores in the US, says Rishabh.

Naturevibe raised $4 million from EuroAsia Organics and the total money invested in the startup is around $5million. Rishabh notes that it has gone from $3 million in 2018 to closing this year at $24 million. The 80-member team sells only online on its own website and on Amazon.

Initial investments were used to procure raw materials and machinery for the startups manufacturing facility near Mumbai. These funds were also utilised towards marketing.

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Naturevibe Botanicals offers organic food and health products that are free from toxic pesticides, growth hormones, antibiotics, synthetic fertilizers, GMO-free, and carry all the necessary certifications. The startup competes with 24Mantra Organic and Organic Tattwa.

Rishabh notes that once the coronavirus threat passes, the startup is looking to expanding its business globally and wants to start product exports to Europe and Australia.

(Edited by Evelyn Ratnakumar)

How has the coronavirus outbreak disrupted your life? And how are you dealing with it? Write to us or send us a video with subject line 'Coronavirus Disruption' to editorial@yourstory.com

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This organic health foods startup went from just $3M revenue in 2018 to $24M in 2020 - YourStory

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Food Antioxidants Market Is Bound To Make An Impact In Your Business ! – FMCG Market News

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The food antioxidants market is likely to expand considerably in the coming years due to increasing consumption of packed foods. According to a report by Fortune Business Insights, titled Food Antioxidants Market Size, Share and Global Trend by Type (Natural Antioxidants, Synthetic Antioxidants), By Form (Dry, Liquid), By Application (Bakery & Confectionery, Fats & Oils, Beverages, Snacks & Dairy, Processed Meat, Others) and Geography Forecast till 2026, the market will grow at a healthy rate due to increasing product launches around the world.

A few of the prominent companies that are operating in the global food antioxidants market are

Food antioxidants play a major part in food preservation with the process of anti-oxidization. The use of anti-oxidants to preserve foods and prevent their interaction with air, thereby reducing chances of decay, has led to a rising uptake for the products across the world. Anti-oxidants are mostly synthetic food additives that aid processing and storage and ensure their fresh nature for a prolonged time. Additionally, the ability of antioxidants to retain the taste and colour of the foods has led to an increase in the uptake for these products in numerous products in the food and beverage industry.

Anti-oxidants prevent nutrient content such as vitamins and minerals from being eliminated. The aforementioned factors have constituted enormous growth in the global food antioxidants market in recent years. The use of antioxidants helps prevent exposure to air, thereby leading to prolonged shelf life and the packed foods find major applications in the food antioxidants industry.

Increasing Product Launches and Growing Usage Approvals Play a Major Role in Market Growth

As several health benefits of food antioxidants have been unfolded in recent years, the food antioxidants market companies are engaged in introducing stand out products. The increasing health awareness among people from across the world has contributed to the demand for food antioxidants in recent years. The growing demand for antioxidants has encouraged regulatory authorities to approve more products, which in turn will enable companies to generate substantial food antioxidants market revenue in the coming years.

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Furthermore, the demand for organic and non-synthetic antioxidants has led to several product innovations. In 2019, DuPont announced the launch of a new antioxidant derived from naturally sourced substances. The Guardian Toco 30P was loaded with exceptional benefits such as eliminating the need for labor-intensive clean-up, homogenous distribution, and handling. Fortune Business Insights predicts that that DuPonts attest products will witness rapid growth, owing to the companys strong market brand and an already established product portfolio. DuPonts domestic success will have a positive impact on the global food antioxidants market. The report encompasses product launches, similar to DuPonts latest offering and signifies the importance of these products on the global market.

Major Segments includes:

By Type

By Form

By Application

By Geography

Asia Pacific to Hold Major Food Antioxidants Market Share

Several product innovations in the food and beverage industry in emerging countries such as China, India, Japan, and Australia have created opportunities for growth of the food antioxidants market in the Asia Pacific. Furthermore, increasing health consciousness among the people in countries such as China and India will enable growth of the domestic markets, subsequently aiding the growth of antioxidants market in Asia Pacific. Fortune Business Insights predicts that Asia Pacific will grow at a significant rate during the forecast period.

Fortune Business Insights profiles some of the leading food antioxidants market companies and states the impact of these companies on the global market

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Our reports contain a unique mix of tangible insights and qualitative analysis to help companies achieve sustainable growth. Our team of experienced analysts and consultants use industry-leading research tools and techniques to compile comprehensive market studies, interspersed with relevant data.

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