October 13, 2020 12:30 ET | Source: Purebase Corporation

IONE, CA, Oct. 13, 2020 (GLOBE NEWSWIRE) -- Purebase Corporation (OTCQB: PUBC), a diversified resource company, headquartered in Ione, California, today announces that Dr. Newell Washburn, PhD, whom is an expert on machine learning and cheminformatics applied to complex materials applications has agreed to join the Purebase Advisory Board.

Dr. Washburn joins Dr. Karen Scrivener, PhD, Dr. Kimberly Kurtis, PhD, and Mr. Joe Thomas as part of the Purebase Advisory Board team that will provide expert guidance in the development and execution of Purebases rollout of next-generation, carbon emission reducing, supplementary cementitious materials (SCMs).

Purebases Chairman and CEO, Scott Dockter stated, We look forward to Dr. Washburn joining our team. He will be an asset and great resource as his primary focus is the use of data-driven approaches to formulate cementitious binders with high SCM content and to design chemical admixture systems for the broad deployment. In addition, his partnering with a broad range of chemical admixture and cement companies and the ARPA-E program in the Department of Energy. We are looking forward to working with him.

Newell R. Washburn, PhD is Associate Professor of Chemistry and Engineering at Carnegie Mellon University and CEO of Ansatz AI. Professor Washburn co-founded Ansatz AI to commercialize the hierarchical machine learning algorithm he and his collaborators developed at CMU for modeling and optimizing complex material systems based on sparse datasets. The company is currently working with clients in the US, Europe, and Japan on using chemical and materials informatics in product development and manufacturing. Professor Washburn received a BS in Chemistry from the University of Illinois at Urbana-Champaign, performed doctoral research at the University of California (Berkeley) on the solid state chemistry of magnetic metal oxides, and then did post-doctoral research in chemical engineering at the University of Minnesota (Twin Cities).

About Purebase Corporation

Purebase Corporation (OTCQB: PUBC) is a diversified resource company that acquires, develops, and markets minerals for use in the agriculture, construction, and other specialty industries.

Contacts

Emily Tirapelle | Purebase Corporation

emily.tirapelle@purebase.com,and please visit our corporate website http://www.purebase.com

Safe Harbor

This press release contains statements, which may constitute forward-looking statements within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief, or current expectations of Purebase Corporation and members of its management team as well as the assumptions on which such statements are based. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that may cause actual results to differ from those anticipated are discussed throughout the Companys reports filed with Securities and Exchange Commission which are available at http://www.sec.gov as well as the Companys web site at http://www.purebase.com. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Excerpt from:

Purebase Enhances Its Board of Advisors with An Expert on Machine Learning and Cheminformatics - GlobeNewswire

The worldwide spread of the COVID-19 pandemic has disrupted how people buy products and services and how they perceive e-commerce. The standardized lockdown rules across India and the growing hesitation among consumers to go outside and shop for essential goods have tilted the nation towards e-commerce.

Consumers have switched from shops, supermarkets, and shopping malls to online portals for the purchase of products, ranging from basic commodities to branded goods. Since the norm of social distancing has been initiated for almost the entirety of 2020, the scope of online purchases and online businesses is expected to surge. Many people are embracing the concept of online retail and there's been a visible surge in first time users on e-commerce portals. But this boom for e-commerce portals have only meant an increase in pressure on the logistics industry - an industry that employs over 8 million people in the country.

Well, to understand the bearing the pandemic's had on the logistics industry and how's technology played a key role in tackling some of the problems at hand, we spoke to Kapil Bharati, who's the Chief Technology Officer and Co-founder at Delhivery - one of India's biggest B2B & C2C logistic courier service providers.

An IIT Delhi alumnus and a mechanical engineer by qualification, Bharati has been working on the design, development of complex large-scale applications at Delhivery and specifically leads the Technology and Data Science divisions, providing overall technical direction to the organisation.

Here are some of the insights that he had to share with us.

Question: When you think of supply chain services and logistics from a lay-mans point-of-view, the use of technology definitely isn't the first thing that comes to mind. Being one of its co-founders, could you tell us a bit about Delhivery's journey in India over the past 9 years, while helping us understand how key a role technology plays in it?

Kapil Bharati: Since its inception in 2011, Delhivery has become India's largest supply chain services company. Today, with our nationwide network extending beyond 17,500 pin codes and 2,300 cities, we provide a full suite of logistics services such as express parcel transportation, LTL and FTL freight, reverse logistics, cross-border, B2B & B2C warehousing, and technology services.

We aim to build the operating system for commerce and utilise our scale and learning from the Indian market globally.

Our strategy is inherently composed of two interlocking flywheels - logistics and technology. We continue to aggressively invest in building world-class logistics infrastructure and couple it with cutting edge technology, design, and engineering capabilities.

The flywheels represent a fundamental pillar of our philosophy - deliver at scale to reduce costs; generate and process data at scale to bring further cost optimisation and service level improvements in our operations. These have allowed us to deliver speed, reliability, and cost-efficiency to over 10000 customers across our network that reaches over a billion consumers. At the heart of this transformation is the ability to capture, store, and process huge amounts of data.

SEE ALSO: These Tech Trends Will Impact Our Lives In A Post COVID-19 World

As we deliver over 1 million shipments every day, we undergo 30 million changes in the state of shipments in our network and generate over 100 million events from over 40k devices in the network. Leveraging machine learning and artificial intelligence techniques, each event makes our system more efficient - optimising facility locations, transportation routes, and movement of goods, predicting future events, creating dynamic last-mile delivery routes, and ensuring consistently high service levels. This ability acts as a significant differentiator and has powered our growth over the last 9 years.

Our vision is to create a global technology and data platform to provide real-time insights to businesses and create optimisation opportunities and real-time decision support for logistics and supply chain players worldwide.

Question: A large chunk of the country's services has been almost forced to adopt a tech-first approach ever since the COVID-19 pandemic became a part of our lives. How has Delhivery embraced this change and do you think the pandemic has thus served as a blessing in disguise?

Kapil Bharati: The fast spread of COVID-19 and multiple nationwide lockdowns posed serious challenges and uncertainties in our supply chain network.

Our technology stack acted as a significant differentiator during this time, enabling us to answer the holy trinity of what (essential/non-essential goods) could move where (containment zones; red/ orange/ green zone) and how (active lanes/ facilities).

Within the first 48 hours of the lockdown, we repurposed our address disambiguation and product categorization systems to identify customers living in the containment zones and essential shipments. Control systems were put in place to provide visibility and direction to our ground operators. These were crucial ingredients for businesses to reboot, as we advised our clients on the products, they could ship without the fear of getting stuck. We were operational in 4500 pin codes within 48 hours of the lockdown and over 15500 pin codes within a week.

Safety of our customers and employees is a top priority for us. Our teams are following stringent traceability protocols, undergoing daily health checks, and are stocked adequately with face masks, hand gloves and sanitizers. We are doing our best to deliver your packages safely. pic.twitter.com/xfZdWnjKKj

The closure of physical retail forced brands, distributors, and retailers to relook at their business models and directly connect with customers. We launched new services to quickly onboard such businesses in the healthcare, pharma, and food domains and set them up to adopt digital technologies for hyperlocal and contactless deliveries.

Internally, one of the major changes has been the organisation's split into an arm that works relentlessly on the ground and another that works from home to power technology, products, BD, and client experience. In the crucible of the pandemic lockdown, our teams showed remarkable resilience in adapting to both environments, expanding for us the possibility of attracting talent irrespective of where they are based.

Question: How big a role do you think machine learning and artificial intelligence play in being components of change in the landscape of the logistics industry as a whole?

Kapil Bharati: AI/ML starts to play an increasingly important role as we scale our operations to deliver millions of shipments a day. It becomes very hard at this scale, if not impossible, for ground operators to make optimal decisions on how shipments must be routed through the network.

AI/ML models allow us to automate this decision-making and push the boundaries of speed and efficiency as systems become capable of simultaneously evaluating thousands of variables that affect a shipments life cycle. As we ingest the huge amounts of data generated by our operations, we are constantly building the intelligence that powers these decision-making abilities.

Meet Mushtaque, our Last-Mile Agent, who is a resident of Mahim, Mumbai and has been associated with us for the last three years. If you wish to partner with us, please login at https://t.co/IGWIYZfqGr for more details. #PartnerWithDelhivery #PartnerTestimonials #PartnerProgram pic.twitter.com/N2VJYX8Kkh

Lets consider a simple example - the resolution of user addresses. In a country like India, one of the fastest-growing consumer markets, the address system is not highly structured. Most companies will lose visibility of an address beyond the pin code (median area of 80 sq km). Our proprietary address resolution engine, Addfix, has been trained over last-mile GPS traces across 750 million successful deliveries to help us accurately predict address locations to within 200m.

Similarly, our other AI/ML systems can predict preferred timeslots for attempting a shipment, predict whether a shipment can be flown or not based on its description, learn on-ground movement constraints based on recent location data, amongst others. These insights feed into our optimisation models, enabling us to ensure our shipments move at the fastest speed at minimum cost while respecting operational constraints and customer preferences.

Altogether, these systems work in tandem to minimise dependency on human decision making to give us a competitive advantage when it comes to both speed and efficiency. Every player in the logistics industry will need to adopt these tools across the board to remain competitive in the days to come.

Question: The global supply chain is already undergoing a major transformation enabled by Big Data and powered by data science teams using advanced technologies like artificial intelligence, blockchain, and robotics. We obviously hear businesses summarize this into fancy terms like 'Industry 4.0' and 'Supply Chain 4.0' but do you see supply chain digitization being a big differentiator in ensuring better efficiency?

Kapil Bharati: The fundamental change over the last few years has been the omnipresence of devices that generate rich data, the rise of the gig/ sharing economy, and the ability to process vast quantities of data in the background to create systemic intelligence or near real-time in the foreground to provide optimal direction.

This paves the way for a transformation from a highly controlled environment with rigid operating procedures, intensive training requirements, and a lack of adaptability to on-ground situations into an environment that continuously builds intelligence and can flexibly and dynamically direct variable supply through mobile/ internet devices to achieve objectives optimally. This kind of environment will not only be more flexible and adaptive but also capable of unlocking never seen before efficiencies and levels of service.

A key feature of this digital transformation will be the ease of collaboration and the participation of multiple types of actors - whether it is a large FMCG enterprise or a trucker with two trucks, or a college student with 4 hours free to earn some money, or someone with spare space in their warehouse.

The future competition will be between the quality of ecosystems that a logistics player operates in and not just other logistics players. These ecosystems will grow stronger, smarter, and larger with the participation of more players and the addition of extensive and diverse data sets. The Delhivery platform will be one of the first such ecosystems that will spur the real-world transition of domain actors to Supply Chain 4.0.

SEE ALSO: Drones Have Proved Their Utility During COVID-19 in India; Laxed Regulations Might Help Kickstart Industry

See more here:

COVID-19 And The Role Of AI, Machine Learning In Logistics: A Conversation With Delhivery CTO Kapil Bharati - Mashable India

Analyst expectations of firms earnings are on average biased upwards, and that bias varies over time and stocks, according to new research by experts at Wharton and elsewhere. They have developed a machine-learning model to generate a statistically optimal and unbiased benchmark for earnings expectations, which is detailed in a new paper titled, Man vs. Machine Learning: The Term Structure of Earnings Expectations and Conditional Biases. According to the paper, the model has the potential to deliver profitable trading strategies: to buy low and sell high. When analyst expectations are too pessimistic, investors should buy the stock. When analyst expectations are excessively optimistic, investors can sell their holdings or short stocks as price declines are forecasted.

[With the machine-learning model], we can predict how the prices of the stocks will behave based on whether or not the analyst forecast is too optimistic or too pessimistic, said Wharton finance professor Jules H. van Binsbergen, who is one of the papers authors. His co-authors are Xiao Han, a doctoral student at the University of Edinburgh Business School; and Alejandro Lopez-Lira, a finance professor at the BI Norwegian Business School.

The researchers found that the biases of analysts increase in the forecast horizon, or in the period when the earnings announcement date is not anytime soon. However, on average, analysts revise their expectations downwards as the date of the earnings announcement approaches. These revisions induce negative cross-sectional stock predictability, the researchers write, explaining that stocks with more optimistic expectations earn lower subsequent returns. At the same time, corporate managers have more information about their own firms than investors have, and can use that informational advantage by issuing fresh stock, Binsbergen and his co-authors note.

The Opportunity to Profit

Comparing analysts earnings expectations with the benchmarks provided by the machine-learning algorithm reveals the degree of analysts biases, and the window of opportunity it opens. Binsbergen explained how investors could profit from their machine-learning model. With our machine-learning model, we can measure the mistakes that the analysts are making by taking the difference between what theyre forecasting and what our machine-learning forecast estimates, he said.

We can measure the mistakes that the analysts are making by taking the difference between what theyre forecasting and what our machine-learning forecast estimates. Jules H. van Binsbergen

Using that arbitrage opportunity, investors could short-sell stocks for which analysts are overly optimistic, and book their profits when the prices come down to realistic levels as the earnings announcement date approaches, said Binsbergen. Similarly, they could buy stocks for which analysts are overly pessimistic, and sell them for a profit when their prices rise to levels that correspond with earnings that turn out to be higher than forecasted, he added.

Binsbergen identified two main findings of the latest research. One is how optimistic analysts are substantially over time. Sometimes the bias is higher, and sometimes it is lower. That holds for the aggregate, but also for individual stocks, he said. With our method, you can track over time the stocks for which analysts are too optimistic or too pessimistic. That said, there are more stocks for which analysts are optimistic than theyre pessimistic, he added.

The second finding of the study is that there is quite a lot of difference between stocks in how biased the analysts are, said Binsbergen. So, its not that were just making one aggregate statement, that on average for all stocks the analysts are too optimistic.

Capital-raising Window for Corporations

Corporations, too, could use the machine-learning algorithms measure for analysts biases. If you are a manager of a firm who is aware of those biases, then in fact you can benefit from that, said Binsbergen. If the price is high, you can issue stocks and raise money. Conversely, if analysts negative biases push down the price of a stock, they serve as a signal for the firm to avoid issuing fresh stock at that time.

When analysts biases lift or depress a stocks price, it implies that the markets seem to be buying the analysts forecasts and were not correcting them for over-optimism or over-pessimism yet, Binsbergen said. With the machine-learning model that he and his researchers have developed, you can have a profitable investment strategy, he added. That also means that the managers of the firms whose stock prices are overpriced can issue stocks. When the stock is underpriced they can either buy back stocks, or at least refrain from issuing stocks.

For their study, the researchers used information from firms balance sheets, macroeconomic variables, and analysts predictions. They constructed forecasts for annual earnings that are a year and two years ahead for annual earnings; similarly, they used forecasts that were one, two and three quarters ahead for quarterly earnings. With the benchmark expectation provided by their machine-learning algorithm, they then calculated the bias in expectations as the difference between the analysts forecasts and the machine-learning forecasts.

Go here to see the original:

How to Beat Analysts and the Stock Market with Machine Learning - Knowledge@Wharton

Artificial intelligence (AI) and machine learning (ML) algorithms are increasingly being used by Fintech platform developers to make more intelligent or informed decisions regarding key processes. This may include using AI to identify potentially fraudulent transactions, determining the creditworthiness of a borrower applying for a loan, and many other use cases.

Research conducted by Accenture found that 87% of business owners in the United Kingdom claim that theyre struggling with finding the best ways to adopt AI or ML technologies. Three out of four or 75% of C-Suite executives responding to Accentures survey said they really need to effectively adopt AI solutions within 5 years, so that they dont lose business to competitors.

As reported by IT Pro Portal, theres currently a gap between what may be considered just hype and actual or practical implementation of AI technologies and platforms.

Less than 5% of firms have actually managed to effectively apply Ai, meanwhile, more than 80% are currently just exploring basic proof of concepts for applying AL or ML algorithms. Many firms are also not familiar or dont have the expertise to figure out how to best apply these technologies to specific business use cases.

Yann Stadnicki, an experienced technologist and research engineer, argues that these technologies can play a key role in streamlining business operations. For example, they can help Fintech firms with lowering their operational costs while boosting their overall efficiency. They can also make it easier for a companys CFO to do their job and become a key player when it comes to supporting the growth of their firm.

Stadnicki points out that a research study suggests that company executives werent struggling to adopt AI solutions due to budgetary constraints or limitations. He adds that the study shows there may be certain operational challenges when it comes to effectively integrating AI and ML technologies.

He also mentions:

The inability to set up a supportive organizational structure, the absence of foundational data capabilities, and the lack of employee adoption are barriers to harnessing AI and machine learning within an organization.

He adds:

For businesses to harness the benefits of AI and machine learning, there needs to be a move away from an overhyped theoretical narrative towards practical implementation.It is important to formulate a plan and integration strategy of how your business will use AI and ML, to both mitigate the risks of cybercrime and fraud, while embracing the opportunity of tangible business impact.

Fintech firms and organizations across the globe are now leveraging AI and ML technologies to improve their products and services. In a recent interview with Crowdfund Insider, Michael Rennie, a U.K.-based product manager for Mendix, a Siemens business and the global leader in enterprise low-code, explained how emerging tech can be used to enhance business processes.

He noted:

Prior to low-code, the application and use of cutting-edge technologies within the banking sector have been more academic than actual. But low-code now enables you to apply emerging technologies like AI in a practical way so that they actually make an impact. For example, you could pair a customer-focused banking application built with low-code with a machine learning (ML) engine to identify user behaviors. Then you could make more informed decisions about where to invest in customer experience and most benefit your business.

He added:

Its easy to see the value in this. The problem is that without the correct technology, its too difficult to integrate traditional customer-facing applications with new technology systems. Such integrations typically require millions of dollars in investment and years of work. By the time an organization finishes that intensive work, the market may have moved on. Low-code eliminates that problem, makes integration easy and your business more agile.

. Bookmark the

.

Read more here:

AI and Machine Learning Can Help Fintechs if We Focus on Practical Implementation and Move Away from Overhyped Narratives, Researcher Says - Crowdfund...

Since the earliest days of the COVID-19 pandemic, one of the biggest challenges for health systems has been to gain an understanding of the community spread of this virus and to determine how likely is it that a person walking through the doors of a facility is at a higher risk of being COVID-19 positive.

Without adequate access to testing data, health systems early-on were often forced to rely on individuals to answer questions such as whether they had traveled to certain high-risk regions. Even that unreliable method of assessing risk started becoming meaningless as local community spread took hold.

Parkland Health & Hospital System, the safety net health system for Dallas County, Texas, and PCCI, a Dallas-based non-profit with expertise in the practical applications of advanced data science and social determinants of health, had a better idea.

Community spread of an infectious disease is made possible through physical proximity and density of active carriers and non-infected individuals. Thus, to understand the risk of an individual contracting the disease (exposure risk), it was necessary to assess their proximity to confirmed COVID-19 cases based on their address and population density of those locations.

If an "exposure risk" index could be created, then Parkland could use it to minimize exposure for their patients and health workers and provide targeted educational outreach in highly vulnerable zip codes.

PCCIs data science and clinical team worked diligently in collaboration with the Parkland Informatics team to develop an innovative machine learning driven predictive model called Proximity Index. Proximity Index predicts for an individuals COVID-19 exposure risk, based on their proximity to test positive cases and the population density.

This model was put into action at Parkland through PCCIs cloud-based advanced analytics and machine learning platform called Isthmus. PCCIs machine learning engineering team generated geospatial analysis for the model and, with support from the Parkland IT team, integrated it with their electronic health record system.

Since April 22, Parklands population health team has utilized the Proximity Index for four key system-wide initiatives to triage more than 100,000 patient encounters and to assess needs, proactively:

In the future, PCCI is planning on offering Proximity Index to other organizations in the community schools, employers, etc., as well as to individuals to provide them with a data driven tool to help in decision making around reopening the economy and society in a safe, thoughtful manner.

Many teams across the Parkland family collaborated on this project, including the IT team led by Brett Moran, MD, Senior Vice President, Associate Chief Medical Officer and Chief Medical Information Officer at Parkland Health and Hospital System.

See more here:

Proximity matters: Using machine learning and geospatial analytics to reduce COVID-19 exposure risk - Healthcare IT News

A joint venture has seen the implementation of machine learning at HHLAs Container Terminal Burchardkai to optimise import container yard positioning and reduce re-handling moves.

The elimination of costly re-handling moves of import containers has recently been the focus of a joint project between container terminal operator HHLA, its affi liate Hamburg Port Consulting (HPC) and INFORM the Artificial Intelligence (AI) systems supplier. Machine learning sits at the heart of the system.

Dwell time is the unit of time used to measure the period in which a container remains in a container terminal with this typically running from its arrival off a vessel until leaving the terminal via truck, rail or another vessel.

For import containers there is often no specific information available on the pick-up time when selecting a storage slot in the container stack. This can lead to an inefficient container storage location in the yard generating, in turn, the requirement for additional shuffle moves that require extra resources including maintenance and energy consumption.

To mitigate this operational inefficiency, the project partners - HHLA, HPC and INFORM - have recently run a pilot project at HHLAs Container Terminal Burchardkai (CTB) focused on machine learning technology with this applied in order to predict individual import container dwell times and thereby reduce costly re-handling/shuffle moves.

As a specialist in IT software integration and terminal operations, HPC employed the deep learning approach to identify hidden patterns from historical data of container moves at HHLA CTB. This was undertaken over a period of two years and with the acquired information processed into high quality data sets. Assessed by the Syncrotess Machine Learning Module from INFORM and validated by the HPC simulation tool, the results show a significant reduction of shuffle moves resulting in a reduced truck turn time.

PRODUCTIVE IMPLEMENTATION

Dr. Alexis Pangalos, Partner at HPC discussing the project highlights notes: It was a productive implementation of INFORMs Artificial Intelligence (AI) solution for the choice of container storage positions at CTB. The Machine Learning (ML) Module was trained with data from CTBs container handling operations and the outcome from this is a system tailor-made for HHLAs operations.

HPC together with INFORM have integrated the Syncrotess ML Module into the slot allocation algorithms already running within CTBs terminal control system, ITS.

PREDICTING DWELL TIME

INFORMs AI solution predicts the dwell time (i.e., the time period the container is expected to be stored in the yard) and the outbound mode of transport (e.g., rail, truck, vessel) both of which are crucial criteria for selecting an optimised container storage location within the yard. A location that avoids unnecessary re-handling.

Utilising machine learning and AI and integrating these technologies into existing IT infrastructure are the success factors for reaching the next level of optimisations, says Jens Hansen, Executive Board Member responsible for IT at HHLA. A detailed analysis, and a smooth interconnectivity between all different systems, enable the value of improved safety while reducing costs and greenhouse gas emissions, he underlines.

DETAILED DOMAIN KNOWLEDGE

Data availability and data processing are key elements when it comes to utilising AI technology, says Pangalos. It requires a detailed domain knowledge of terminal operations to unlock greater productivity of the terminal equipment and connected processes.

The implementation is based on a machine learning assessment INFORM undertook in 2018 whereby it set out to determine if they could improve optimisation and operational outcomes using INFORMs broader ML algorithms developed for use in other industries such as finance and aviation.

As of 2019, system results indicated a prediction accuracy of 26% for dwell time predictions and 33% for outbound mode of transport predictions.

Dr. Eva Savelsberg, Senior Vice President of INFORMs Logistic Division notes: AI and machine learning allows us to leverage data from our past performance to inform us about how best to approach our future operations our ML Module gives our Operations Research based algorithms the best footing for making complex decisions about what to do in the future.

INFORMs Machine Learning Module allows CTB to leverage insights generated from algorithms that continuously learn from historical data."

Further Information: Matthew Wittemeier m.wittemeier@inform-software.com

Continued here:

PREDICTING THE OPTIMUM PATH - Port Strategy

Wayne Blodwell, founder and chief exec of The Programmatic Advisory & The Programmatic University, battles through the buzzwords to explain why custom machine learning can help you unlock differentiation and regain a competitive edge.

Back in the day, simply having programmatic on plan was enough to give you a competitive advantage and no one asked any questions. But as programmatic has grown, and matured (84.5% of US digital display spend is due to be bought programmatically in 2020, the UK is on track for 92.5%), whats next to gain advantage in an increasingly competitive landscape?

Machine Learning

[noun]

The use and development of computer systems that are able to learn and adapt without following explicit instructions, by using algorithms and statistical models to analyse and draw inferences from patterns in data.

(Oxford Dictionary, 2020)

Youve probably head of machine learning as it exists in many Demand Side Platforms in the form of automated bidding. Automated bidding functionality does not require a manual CPM bid input nor any further bid adjustments instead, bids are automated and adjusted based on machine learning. Automated bids work from goal inputs, eg achieve a CPA of x or simply maximise conversions, and these inputs steer the machine learning to prioritise certain needs within the campaign. This tool is immensely helpful in taking the guesswork out of bids and the need for continual bid intervention.

These are what would be considered off-the-shelf algorithms, as all buyers within the DSP have access to the same tool. There is a heavy reliance on this automation for buying, with many even forgoing traditional optimisations for fear of disrupting the learnings and holding it back but how do we know this approach is truly maximising our results?

Well, we dont. What we do know is that this machine learning will be reasonably generic to suit the broad range of buyers that are activating in the platforms. And more often than not, the functionality is limited to a single success metric, provided with little context, which can isolate campaign KPIs away from their true overarching business objectives.

Custom machine learning

Instead of using out of the box solutions, possibly the same as your direct competitors, custom machine learning is the next logical step to unlock differentiation and regain an edge. Custom machine learning is simply machine learning that is tailored towards specific needs and events.

Off-the-self algorithms are owned by the DSPs; however, custom machine learning is owned by the buyer. The opportunity for application is growing, with leading DSPs opening their APIs and consoles to allow for custom logic to be built on top of existing infrastructure. Third party machine learning partners are also available, such as Scibids, MIQ & 59A, which will develop custom logic and add a layer onto the DSPs to act as a virtual trader, building out granular strategies and approaches.

With this ownership and customisation, buyers can factor in custom metrics such as viewability measurement and feed in their first party data to align their buying and success metrics with specific business goals.

This level of automation not only provides a competitive edge in terms of correctly valuing inventory and prioritisation, but the transparency of the process allows trust to rightfully be placed with automation.

Custom considerations

For custom machine learning to be effective, there are a handful of fundamental requirements which will help determine whether this approach is relevant for your campaigns. Its important to have conversations surrounding minimum event thresholds and campaign size with providers, to understand how much value you stand to gain from this path.

Furthermore, a custom approach will not fix a poor campaign. Custom machine learning is intended to take a well-structured and well-managed campaign and maximise its potential. Data needs to be inline for it to be adequately ingested and for real insight and benefit to be gained. Custom machine learning cannot simply be left to fend for itself; it may lighten the regular day to day load of a trader, but it needs to be maintained and closely monitored for maximum impact.

While custom machine learning brings numerous benefits to the table transparency, flexibility, goal alignment its not without upkeep and workflow disruption. Levels of operational commitment may differ depending on the vendors selected to facilitate this customisation and their functionality, but generally buyers must be willing to adapt to maximise the potential that custom machine learning holds.

Find out more on machine learning in a session The Programmatic University are hosting alongside Scibids on The Future Of Campaign Optimisation on 17 September. Sign up here.

Read more:

What is 'custom machine learning' and why is it important for programmatic optimisation? - The Drum

We often equate machine learning to fictional scenarios such as those presented in films including the Terminator franchise and 2001: A Space Odyssey. While these are all entertaining stories, the fact of the matter is that this type of artificial intelligence is not nearly as threatening. On the contrary, it has helped to dramatically enhance the overall user experience (UX) and to streamline many online functions (such as common search results) that we take for granted. Machine learning is also making its presence known within the digital gaming community. Without becoming overly technical, what transformations can we expect to witness and how will these impact the experience of the average gaming enthusiast?

Although games such as Pong and Super Mario Bros. were entertaining for their time, they were also quite predictable. This is why so many users have uploaded speed runs onto websites such as YouTube. However, what if a game actually learned from your previous actions? It is obvious that the platform itself would be much more challenging. This concept is now becoming a reality.

Machine learning can also apply to numerous scenarios. It may be used to provide a greater sense of realism with interacting with a role-playing game. It could be employed to offer speech recognition and to recognise voice commands. Machine learning may also be implemented to create more realistic non-playable characters (NPCs).

Whether referring to fast-paced MMORPGs to traditional forms of entertainment including slot games offered by websites such as scandicasino.vip, there is no doubt that machine learning will soon make its presence known.

We can clearly see that the technical benefits associated with machine learning will certainly be leveraged by game developers. However, it is just as important to mention that this very same technology will have a pronounced impact upon the players themselves. This is largely due to how games can be personalised based around the needs of the player.

We are not only referring to common options such as the ability to modify avatars and skins in this case. Instead, games are evolving to the point that they will base their recommendations off of the behaviours of the players themselves. For example, a plot may change as a result of how a player interacts with other characters. The difficulty of a specific level may be automatically adjusted in accordance with the skill of the player. As machine learning and AI both have the ability to model extremely complex systems, the sheer attention to graphical detail within the games (such as character features and backgrounds) will also become vastly enhanced.

We can see that the future of gaming looks extremely bright thanks to the presence of machine learning. While such systems might appear to have little impact upon traditional platforms such as solitaire, there is no doubt that they will still be felt across numerous other genres. So, get ready for a truly amazing experience in the months and years to come!

See the rest here:

How Machine Learning is Set to Transform the Online Gaming Community - Techiexpert.com - TechiExpert.com

On Tuesday this week, Mark Lewis, senior consultant in IT, fintech and outsourcing at Macfarlanes, took part in an event hosted by The Investment Association covering some of the use cases, successes and challenges faced when implementing AI and machine learning (AIML) in the investment management industry.

Mark led the conversation on the current regulatory landscape for AIML and on the future direction of travel for the regulation of AIML in the investment management sector. He identified several challenges posed by the current regulatory framework, including those caused by the lack of a standard definition of AI generally and for regulatory purposes. This creates the risk of a fragmented regulatory landscape (an expression used recently by the World Federation of Exchanges in the context of lack of a standard taxonomy for fintech globally) as different regulators tend to use different definitions of AIML. This results in the risk of over- or under-regulating AIML and is thought to be inhibiting firms adopting new AI systems. While the UK Financial Conduct Authority (FCA) and the Bank of England seem to have settled, at least for now, on a working definition of AI as the use of a machine to perform tasks normally requiring human intelligence, and of ML as a subset of AI where a machine teaches itself to perform tasks without being explicitly programmed these working definitions are too generic to be of serious practical use in approaching regulation.

The current raft of legislation and other regulation that can apply to AI systems is uncertain, vast and complex, particularly within the scope of regulated financial services. Part of the challenge is that, for now, there is very little specific regulation directly applicable to AIML (exceptions include GDPR and, for algorithmic high-frequency trading, MiFID II). The lack of understanding of new AIML systems, combined with an uncertain and complex regulatory environment, also has an impact internally within businesses as they attempt to implement these systems. Those responsible for compliance are reluctant to engage where sufficient evidence is not available on how the systems will operate and how great the compliance burden will be. Improvements in explanations from technologists may go some way to assisting in this area. Overall, this means that regulated firms are concerned that their current systems and governance processes for technology, digitisation and related services deployments remain fit-for-purpose when extended to AIML. They are seeking reassurance from their regulators that this is the case. Firms are also looking for informal, discretionary regulatory advice on specific AIML concerns, such as required disclosures to customers about the use of chatbots.

Aside from the sheer volume of regulation that could apply to AIML development and deployment, there is complexity in the sources of regulation. For example, firms must also have regard to AIML ethics and ethical standards and policies. In this context, Mark noted that, this year, the FCA and The Alan Turing Institute launched a collaboration on transparency and explainability of AI in the UK financial services sector, which will lead to the publication of ethical standards and expectations for firms deploying AIML. He also referred to the role of the UK governments Centre for Data Ethics and Innovation (CDEI) in the UKs regulatory framework for AI and, in particular to the CDEIs AI Barometer Report (June 2020), which has clearly identified several key areas that will most likely require regulatory attention, and some with significant urgency. These include:

In the absence of significant guidance, Mark provided a practical, 10-point, governance plan to assist firms in developing and deploying AI in the current regulatory environment, which is set out below. He highlighted the importance of firms keeping watch on regulatory developments, including what regulators and their representatives say about AI, as this may provide an indication of direction in the absence of formal advice. He also advised that firms ignore ethics considerations at their peril, as these will be central to any regulation going forward. In particular, for the reasons given above, he advised keeping up to date with reports from the CDEI. Other topics discussed in the session included lessons learnt for best practice in the fintech industry and how AI has been used to solve business challenges in financial markets.

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Current and future regulatory landscape for AI and machine learning in the investment management sector - Lexology

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