Archive for the ‘Health and Fitness’ Category
Bambang Bikini Open 2012_part 1 – Video
Posted: April 19, 2012 at 9:17 pm
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Bambang Bikini Open 2012_part 1 - Video
Goals
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Goals
Gym Mayfield Heights, Gates Mills, Highland Heights, Mayfield Village, Pepper Pike, Beachwood – Video
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Gym Mayfield Heights, Gates Mills, Highland Heights, Mayfield Village, Pepper Pike, Beachwood - Video
Gym Chesterland, Hunting Valley, Lyndhurst, Chagrin Falls, Willoughby Hills, Shaker Heights – Video
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Gym Chesterland, Hunting Valley, Lyndhurst, Chagrin Falls, Willoughby Hills, Shaker Heights - Video
Bambang Bikini Open 2012_part 2 – Video
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Bambang Bikini Open 2012_part 2 - Video
Fitness First to focus on new users to pump up brand
Posted: at 9:17 pm
Bangalore, April 18:
Health club operator Fitness First plans to grow the brand through new users rather than aggregating demand from the existing market.
If you have never exercised before we want to get you, says Mr Vikram Bhatia, Managing Director, Fitness First.
His rationale is that the club chain has the knowledge and the technology to educate the new user on new trends and benefits of exercising, but not the marketing dollars' of luring the existing user pool.
Therefore, although India is the slowest and the most sluggish fitness market in the world, it makes it more attractive for players such as Fitness First.
The nascent Indian fitness market has no supporting data to estimate its size. Most of the data is derived from consumption or expenditure patterns of consumers, says Mr Bhatia, adding that the fitness delivery business is still a trade and not an industry.
Interestingly, once Indians get hooked to the fitness culture, they spend more time at the gym than their peers in other countries. Fitness First users in India visit the gym at least 11 times a month compared to members in other countries who visit the gym seven times a month. This means that once you get them into the fitness routine, they are serious about their exercises, says Mr Bhatia.
Fitness First has a chain of six clubs across India in Bangalore, Delhi and Mumbai. With elements like a call centre and IT-based training for trainers, Fitness First has positioned itself in the premium segment. We are priced at least 40 per cent more than our competitors in the market.
The UK-based health club operator plans to grow through the franchising route when it enters new markets like Chennai and Hyderabad. Fitness First came to India in 2008 through the FDI route and has invested about Rs 100 crore in its six clubs. Currently, it has 10,000 members across the country and plans to grow it to 55,000 in three years.
Globally, Fitness First has 450 clubs and 1.2 million members.
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Fitness First to focus on new users to pump up brand
Rodale takes YouTube plunge, launches fitness channel
Posted: at 9:17 pm
Add one more to the list of consumer publishing brands leveraging YouTubes aggressive video channel push. (Or is it the other way around?)
Earlier this week, service publishing company Rodale parterned with Los Angeles-area production shop BermanBraun to launch a new health- and fitness-oriented YouTube channnel, 3V.
Titled around the desirable attributes of vigor, verve and vitality, 3V is a production collaboration between Emmaus, Pennsylvania-based Rodale, publisher of such print lifestyle brands as Mens Health, Runners World and Prevention, and BermanBraun, the multi-faceted production company founded by Hollywood TV heavyweights Gail Berman and Lloyd Braun.
The first series to be showcased on the channel is Woman v. Workout, a series of reality-lifestyle shorts featuring fitness model Lauren Berlingeri trying out various taxing and exotic exercise regimens.
Other short-form series include Fitness Fail, which will feature comedians delivering Talk Soup-like commentary on the flora and fauna of fitness-themed video dispersed all over the internet. YouCube, meanwhile, will offer Mens Health-esque workout tips that desk jockeys can do in their cubicles.
Spotting each other on production
Rodale and BermanBraun are also at work on a separate healthy-eating-themed channel that will be launched later this year.
YouTube, which is dispersing an initial round of about $100 million in financial support to around 100 channel operators, and currently trying to sell TVs traditional advertiser base on its collective video offering, has characteristically urged both companies not to reveal the monetary details of their arrangement.
In basic terms, however, the agreement is similar to virtually all of YouTubes other premium content deals, with Rodale and BermanBraun splitting a majority share of advertising once YouTube recoups its start-up costs. YouTube, and parent company Google, will handle all the advertising sales. Ground-floor sponsors include cosmetics-maker Rimmel, as well as various packaged-goods companies
With YouTube dividing $100 million about 100 times, production budgets will be typically lean, with Hollywood union acronyms like SAG-AFTRA, WGA, DGA and IATSE nowhere to be found.
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Rodale takes YouTube plunge, launches fitness channel
Land Rover of Thousand Oaks to Sponsor Conejo Health and Fitness Fair
Posted: at 9:17 pm
WESTLAKE VILLAGE, Calif., April 19, 2012 /PRNewswire-iReach/ -- The Conejo Valley Health and Fitness Fair is excited to announce that Land Rover of Thousand Oaks, part of the Silver Star Family of Auto Dealerships, has signed on as the Title Sponsor of the Fair.
The First Annual Conejo Valley Health and Fitness Fair will be held on Sunday May 27th, 2012 from 8am to 5pm. The Fair will be located on Triunfo Canyon Rd. near the Hampshire Road intersection in Westlake Village, California. The Fair hopes to bring recognition to the growing issue of Child Obesity here in the United States. We anticipate over 100 firms offering healthy alternatives to families to display their products and services, offer samples, and give demonstrations. The Fair hopes to show parents that they have a healthier choice for their family within the Conejo Valley. There will be many kid's activities, including bicycle riding on a closed course, inflatable bounce houses, face painting, fitness class demonstrations, balloons, and music.
The Fair intends to donate most of the proceeds from the booths and activities to http://www.mykidhealthy.org , a charity promoting healthy lifestyles for families.
The Fair is being held in conjunction with a popular Southern California Bicycle Race "The Barry Wolfe Grand Prix." This race attracts over 1000 racers and their families, and it's considered one of the most prestigious races on the calendar in the Western US. The race course will be around the Fair area, covering Hampshire and Townsgate Roads. This will bring an air of colorful excitement to the Fair, as racers fly around course in different race categories throughout the day. Bicycle manufacturers, shops and service providers will be on hand with the latest in bicycles and cycling technology. Kids will be able to try competitive cycling on a closed course with bikes provided by local shops.
Joe Buchanan, Head of the Fair Organizing Committee commented: "We are very excited to have Land Rover as a sponsor. Whether its biking, kayaking or surfing, Land Rover has great family vehicles that can safely handle off-road conditions. They are true supporters of active lifestyles."
Bill Carroll, Manager of Land Rover Thousand Oaks also commented: "We love to support community activities that encourage healthy lifestyles and family activities outside if the living room. We hope our vehicles inspire families to get out and take advantage of the trails, the beaches, and mountains within close proximity of Thousand Oaks." http://www.1000oakslandrover.com
If you would like to participate in the Fair with a product demo Booth, or to donate, contact Joe Buchanan at buchananj2003@yahoo.com or by phone 805.728.5424. http://www.conejovalleyfitnessfair.com
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Land Rover of Thousand Oaks to Sponsor Conejo Health and Fitness Fair
NeedToEat Debuts Innovative Health and Fitness Application, Empowers Users to Achieve Personal Goals
Posted: at 9:17 pm
SANTA CLARA, CA--(Marketwire -04/18/12)- NeedToEat (www.NeedToEat.com) unveils a powerfully intuitive health and wellness maintenance application designed to empower health-conscious users and to help them achieve healthier, more balanced lifestyles. Its proprietary methodology and algorithm intelligently integrates real-life factors into the planning process and continually analyzes historical trends to provide realistic, achievable goals.
"Simply tell NeedToEat what you want and require, and it will guide you with realistic goals," said NeedToEat's CEO and founder, Daniel Nguyen. "Our proprietary algorithm predicts users' current situation and then give them realistic guidelines to follow. It automatically adapts to your lifestyle instead of forcing you to follow a structured program that may be difficult to do. Users can now relax and focus on achieving their goals, instead of trying to guess if they are going to succeed."
It is difficult to follow a busy schedule, and then find time to plan healthy meals and journal them. People will ultimately eat foods that they crave regardless of how determined they are to achieve their health goals. NeedToEat's solution is to empower users with its intuitive application, allowing them to take charge of their health decisions. The application allows users to plan meals with just regular foods that they like or would normally consume.
NeedToEat is smart enough to learn about the users' habits, and to include their preferences, dietary restrictions, fitness goals, current emotional state and weather into the planning process. It seamlessly factors in local sale items, and presents them in simple and convenient meal plans for those budget-conscious users. Each suggested plan is generated in real time and tries to be as realistic to what the users would normally do, making it much easier for them to follow and to achieve their goals.
The plan can quickly be added to their journal or shared with others on social networks. Users can borrow other true-and-tried plans and personalize them to fit their lifestyles. If they like the plan but don't know if it actually fits their current situation, NeedToEat will give suggestions to guide them.
"We are very excited to deliver a product that is both innovative and useful for those individuals who are trying to manage a preexisting health problem, those who are incorporating foods into their preventative lifestyle, and especially those who are trying to lose weight," said Nguyen.
NeedToEat's future strategy is to provide a platform where it seamlessly allows both the consumers and retailers and manufacturers to come together. Consumers will be able to eat healthy and stay on budget, while the retailers and manufacturers will increase product promotions and ultimately revenues.
ABOUT NeedToEat
Based in Orange County, CA, NeedToEat believes that empowering users to take control of their health, regardless of their fitness status and goals, will lead to better adherence, and ultimately better outcomes. By giving them control of their needs and desires, and making their goals more realistic, they are more inclined to adhere and be successful with their program. NeedToEat's robust patient-facing tool analyzes historical trends to give realistic guidelines, and incorporates real-life factors to suggest personalized plans.
The company was started about eight years ago by the founder, a physician and a gourmand, who struggled with weight problems for most of his life. He wanted a diet program that would conform to his lifestyle, habits and preferences. He found that most programs did not allow for this, and in addition imposed other restrictions such as having to follow a point system, eat certain foods, buy prepackaged foods, etc. After this realization, he set out to develop an application that would allow users to take control, as well as be intelligent enough to adapt to their lifestyles and set realistic guidelines based on historic progresses.
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NeedToEat Debuts Innovative Health and Fitness Application, Empowers Users to Achieve Personal Goals
Battle Rope Training with Switch On Fitness – Video
Posted: April 1, 2012 at 11:03 pm
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Battle Rope Training with Switch On Fitness - Video