(PRWEB) September 09, 2012

The yoga marketing plan created by the folks behind Yoga Baron takes an unusual approach to marketing in that it starts off with a discussion about the importance of choosing marketing activities and developing a marketing strategy based on one's personality type and interests.

The reasoning behind this is that marketing, especially web marketing, is a process that requires a diverse set of skills and interests. Not everyone is well-suited for every type of marketing activity; however, there are marketing activities for every person's interests.

Once a yoga studio owner understands their interests, strengths and weaknesses, they can create a robust marketing plan that incorporates marketing activities for which they are well suited. This approach increases the likelihood of success because when interested and engaged in the activity, a yoga studio owner is more likely to persist and follow through with the planned campaign.

Yoga Baron's marketing plan for studios then goes on to set out a 5-step action plan followed by a listing of 40 plus marketing activities to choose from to include in the plan.

The marketing plan is a PDF document that users can save to their computer and/or print as a desk-reference.

About

Yoga Baron is a website dedicated to yoga professionals including yoga teachers and yoga studio owners. It publishes information on building and marketing a yoga business.

To get Yoga Baron's free marketing plan, visit http://www.yogabaron.com/yoga-studio-marketing-plan

Visit the Yoga Baron website at http://www.yogabaron.com

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Yoga Baron Launches Free Yoga Marketing Plan for Yoga Studios and Teachers

Meditation or exercise? When it comes to Bikram yoga, the answer seems to be both. The practice of Bikram yoga entails a 90 minute yoga class within a room heated to a steamy 105 degrees Fahrenheit.

Invented by Bikram Choudhury, a yoga guru and National India Yoga Championfor three consecutive years, Bikram yoga consists of 26 different postures interconnected with two different breathing exercises.

Photo courtesy of 1.bp.blogspot.com

The combination of physically strenuous poses and intensive breathing discipline aims to achieve internal detoxification and rejuvenation, when executed properly.

Conveniently located near Wake Forest, a Bikram yoga studio rightly named Bikram Yoga exists in the heart of downtown Winston-Salem.

This studio adheres to the strict qualifications of room temperature, size, decor and humidity levels that all Bikram studios must follow.

As for the classes, Bikram Yoga exclusively follows the routine of 26 postures, both seated and standing, which were invented by Choudhury to systematically move fresh, oxygenated blood to one hundred percent of your body, to each organ and fiber, restoring all systems to healthy working order, just as Nature intended (Bikrams Yoga College of India).

The warmth of the class and mirrored walls allow for maximum stretching of heated muscles and visual concentration on bodily alignment in the mirrors reflection.

I was lucky enough to chat with Grant Gilbert, a Bikram yoga regular and university senior, about what draws him into the Bikram yoga practice.

In true spirit, he paused and referenced the studios whiteboard that hangs adjacent to the front door.

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Bikram yoga helps to rejuvenate students

Despite some setbacks, yoga retail phenomenon Lululemon Athletica Inc. continues to defy its doubters after reporting an almost 50-per-cent jump in quarterly profit to $57.2-million and boosting its 2012 outlook, resulting in its shares soaring more than 12 per cent.

Chief executive officer Christine Day said the retailer is learning from its mistakes, including problems of bleeding colour dyes and discontinuing a popular pair of loose-fitting pants, which prompted customer complaints.

Lululemon was forced to apologize about the bleeding garments on its Facebook page in July. On Friday, it said it would bring back its so-called still loose-fit pants in a reinvented way.

It was such a mistake to ease out the still pant, Ms. Day told analysts. But customers can rest assured weve heard their feedback.

Lululemon manages to respond to problems and even profit from changes it makes to correct them. At the same time, it has turned another snag into part of its business model: Although it is getting better at stocking enough products to keep up with customer demand, it still limits the merchandise it carries on its e-commerce site to create higher demand, minimize clearance sales of excess inventory and ensure customers dont show up at yoga class just to find everyone else dressed in the same Lululemon outfit.

Even so, the retailer grapples with complaints about bleeding clothes and other snafus, which surface quickly on Facebook and other social media, becoming an instant public-relations challenge.

As customer Reyna Yamamoto wrote on the retailers Facebook page earlier this year: In the future could you please test your dyes before production and make sure they dont bleed? I have been staying away from so many of your recent colours lately because of this.

Ms. Day said on Friday that while Lululemons Paris pink hue and other bright neon colours posed problems, the difficulties didnt materially hurt Lululemons financial results.

She said the problems were isolated and the the company hired a colour expert who taught Luulemon a lot of great new tricks ... So the silver lining in having an issue with Paris pink was that it created actually more opportunity.

By making some changes and working with manufacturers and mills, we feel very comfortable now with the product and being able to do our strategic intent, which is push colours and maintain quality, Ms. Day said.

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Lululemon to continue global expansion in yoga, running apparel

By GLENN GRIFFITH ggriffith@saratogian.com

CLIFTONPARK Southern Saratoga County yoga practioners will join with instructors and others from across the globe Sunday for a yoga relay fundraiser.

The Yoga Aid World Challenge starts in Sydney, Australia, and ends in Los Angles after a relay of two-hour-long yoga classes around the world. It is a first attempt at an international yoga relay.

The Clifton Park portion of the relay will run from 9:30 to 11:30 a.m. Sept. 9 at the Sportsplex of Halfmoon, 6 Corporate Drive off Route 9.

The worldwide 24-hour event is designed to raise $1 million for three charities, Yoga Across America, the Africa Yoga Project, and Off the Mat Into the World.

Six yogi teachers from Albany, Latham, Clifton Park, Ballston and Saratoga Springs will take part in the event at the Sports|plex.

The event organizer for Clifton Park is Melissa Leach. We are so excited to be bringing the Yoga Aid World Challenge to the Capital Region, Leach said. The Clifton Park event will feature amazing teachers coming together from around the Capital Region. It is a unique opportunity to raise funds for marvelous organizations and to unite our yoga community on a local and global level.

Beginning in Sydney, yogis around the globe will participate in a series of local coordinated yoga classes resulting in a chain reaction ending in Los Angeles. The Clifton Park event is one of 200 held worldwide and coordinated by Yoga Aid, a six-year-old international non-profit which supports humanitarian charities and cultivates an attitude of giving back in yogis.

The Yoga Aid World Challenge allows yogis to use yoga as a vehicle to give to others less fortunate, said Clive Mayhew, co-founder of Yoga Aid.

Leach is encouraging all yogis in the area to take part in the local Yoga Aid World Challenge, a free community yoga class for charity. She recommends they register online at: http://www.yogaaid.com Upon registering yogis will receive a fundraising webpage for donations.

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Yoga Aid World Challenge set for Sept. 9 at Sportsplex of Halfmoon

SAN DIEGO, Sept. 7, 2012 (GLOBE NEWSWIRE) -- CorePower Yoga (www.corepoweryoga.com) a yoga brand committed to making yoga accessible to all, opened its tenth San Diego yoga studio location in Del Mar today. CorePower Yoga -- Del Mar provides San Diego residents and visitors with a community passionate about healthy living, a great workout and the mind-body connection.

"Del Mar is the perfect community for CorePower Yoga because of the neighborhood's culture of health and wellness," said Kim Bauman, manager of the new studio. "We look forward to our studio becoming an integral part of the community where our passionate instructors can help people live extraordinary lives through yoga."

CorePower Yoga -- Del Mar will offer the company's dynamic Power Yoga in beginner to advanced formats, Yoga Sculpt and Hot Power Fusion. All classes feature popular music and promote physical and mental benefits. Lifestyle programs such as boot camps and wellness classes are offered to compliment the yoga practice. The Del Mar studio will also offer CorePower Yoga's transformational yoga Teacher Training

CorePower Yoga -- Del Mar is located in the Flower Hill Promenade with Whole Foods and Milton's, on the 2nd level next to Pannikin, and can be conveniently accessed from the 5. The studio houses two large climate-controlled practice spaces, men's and women's locker rooms with fully stocked showers and a retail boutique featuring popular yoga apparel brands.

All new CorePower Yoga students receive one week of unlimited free yoga classes. A variety of membership and class package options are available.

For more information, visit corepoweryoga.com.

About CorePower Yoga

CorePower Yoga's unique and physically challenging style of heated power yoga combines energy, music, movement and community to create a one-of-a-kind yoga experience. CorePower Yoga offers a variety of classes catering to all levels including CorePower Yoga, its distinguishing heated Power Yoga, Hot Yoga, Hot Power Fusion, Yoga Pilates, Yoga Sculpt, a Vinyasa flow combined with weights, and CoreRestore, a restorative yoga practice. All yoga classes encompass a wide variety of asanas, or poses, and are taught by certified yoga instructors. In addition to yoga classes, CorePower Yoga offers transformative integrated wellness programs and Yoga Teacher Trainings to empower students to live a health-focused and extraordinary life.

Media Contact: Holly Georgelos (303) 863-9642 X 1006 holly@corepoweryoga.com

This information was brought to you by Cision http://www.cisionwire.com

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Corepower Yoga Opens Tenth San Diego Studio

Claire Santos helps Stacey Barrineau during a yoga class at Family Wellness, at 4817 NE 2nd Loop, on Saturday in Ocala.Claire Santos is involved with Yoga Gangsters, an outreach to help at-risk youth.

Dont let her smile fool you Claire Santos is a gangster.

Absolutely, Im a gangster a yoga gangster, Santos, 37, said as she took a break Saturday while leading group sessions at Power Yoga of Ocala.

Santos, a registered yoga instructor with 400 hours of certification, who also teaches private lessons, is spearheading an effort to form an Ocala chapter of Yoga Gangsters, a Miami-based nonprofit that provides free yoga to troubled youth. The program, given a fun name to connect with kids, has a goal of turning young people away from destructive behavior and toward a positive self-image by instilling self-esteem, confidence and peace of mind.

Santos, who moved to Ocala from Oregon in 2009, heard about Yoga Gangsters through family members.

We want to empower youth who are mired in addictive, criminal and violent situations, and circumstances from teen pregnancy to HIV, to find their presence with the science and practice of yoga, Santos said. When someone is more connected due to the practice of yoga, its harder to do things that are harmful.

She said hatha yoga is more than 5,000 years old and that the word yoga has to do with combining of mind, body and spirit.

Marisol Tamez, 28, a former MTV television producer, has served as executive director of Yoga Gangsters since 2011. The group was founded in 2008 by Terri Cooper. Tamez said the focus is to establish self-awareness, self-respect and self-control among youth who are at-risk or in crisis.

One of the many organizations Yoga Gangsters has served is Stand Up for Kids, an organization that focuses on homeless teens in the Miami area. We also conduct programs at local hospitals and childrens rehabilitation centers to work with children as young as 2 years old, using yoga in an attempt to lower blood pressure without medication as well as address numerous other health conditions, including Autism and Down syndrome, Tamez wrote in an email.

There was an 18-year-old homeless youth in one of our Yoga Gangsters programs who participated for several months and then suddenly stopped appearing. I assumed he went back to a bad environment, Tamez wrote. A few months later, I ran into him on the street. He looked like a new person, was well-dressed and groomed, and shared that he had moved back home after restoring a positive relationship with his mom.

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Instructor hopes to bring Yoga Gangsters chapter to town

Meditation, chants and breathing exercises were what I expected. What I got was a gruelling workout where I was made to do handstands, asked to defy my bodys limit to stretch and given a pose that felt suspiciously like a push-up. All this in a 75-minute yoga class with instructor Jacqueline Quesnel at Akasha Studio, Long Circular Road, Maraval. My yoga education prior to the class was decidedly limited, Id only tried the activity once before, in a yoga for beginners class, which didnt prepare me for the intensity of Jacquelines workout. What I did know was that yoga was the type of exercise that focused not just on the body, but on the mind as well. Jacqueline practices an Anusara-based yoga, a type of yoga she said was known for hand stands and promised we would make an attempt before the class was over.

I wasnt overly excited. I had never attempted or even wanted to attempt a hand stand before. The very first principal is to open to grace, said Jacqueline, before letting me know she would begin with a Sanskrit chant. I interrupted before she could begin, wanting to know the religious connotations here. In my research I had learnt of yogas connection with Hindu philosophy and that it was practiced by Hindus and Buddhists. You dont have to be a Hindu to practice yoga, she answered. I encourage my students to chant with me after I translate for them but I also give them the option of saying a prayer or even being silent before the class starts. The purpose of the prayer, she explained was to give thanks and prepare yourself both spiritually and mentally for the class. She admitted, there was a spiritual aspect to Yoga but added that it wasnt religious. I am Catholic and I have never strayed from being a Catholic. I use Hindu stories as guide sometimes in my class but I dont practice Hinduism or teach it, she said.

While she did a chant, I closed my eyes respectfully and said a quick prayer, thanking God for life. What, I should have done, was asked him for strength, energy and endurance as we stepped onto our yoga mats. The mats, Jacqueline revealed could cost upwards of $300, depending on the material. Eco-friendly materials cost more. Jacquelines first instruction was for me to hug my muscles to my body. I took this to mean I needed to make my muscles tense and proceeded to do so. With Jacquelines assistance I managed to align my body in a proper standing posture, a marked difference from my usual slouch.

She instructed me in my first pose, the table pose, which felt very much like the pose one starts a pushup with, but instead of actually pushing up I had to hold my body in place, all the while with tensed muscles. Yoga is a combination of fitness and stress management and is something you take at your own pace. While speaking, Jacqueline directed me to lift one hand towards the sky and turn my body sideways so that only one of my hands was supporting my body. As my arm wobbled and I felt myself sweat, I realised that this was a lot harder than Jacquelines soft voice and vibrant smiles, as well as several online pictures of pretty poses had led me to believe. We tried the cobra pose. Jacqueline said I did a great job on most of the poses but looking at her fluid moments and the ever-present joyful smile compared to my aching muscles and frowns of concentration I wasnt so sure.

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Yoga tougher than you think

Published: Sept. 5, 2012 at 11:18 AM

LOS ANGELES, Sept. 5 (UPI) -- During the month of September, the Yoga Health Foundation, which is coordinating Yoga Month, says it is offering one week of free yoga passes to inspire health.

"Experience is a powerful teacher, so we decided to give people across the country the opportunity to try yoga for themselves," Johannes R. Salinger, founder of the Yoga Health Foundation, said in a statement. "Preventative wellness can be accessed by simply unrolling a yoga mat!"

Salinger said research has shown numerous benefits of yoga including stress management, increased flexibility, relaxation, stronger muscles and stronger connective tissue.

For access to free yoga and events from over 1,800 studios across the country, visit http://www.yoga month.org to find a participating studio in your city, Salinger said.

Whether just beginning or continuing a journey through yoga, Yoga Month provides an opportunity to discover yoga's simple, unique health benefits firsthand, Salinger said.

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Sept.: One free week of yoga offered

From submitted report September 4, 2012 10:36AM

Yoga Aid Naperville invites the community to support the yogis who will complete 108 sun salutations Sept. 9 at Naper Settlement. | Sun file photo

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During Yoga Aid Naperville, yogis from all over the world will salute the sun for charity Sunday, Sept. 9. Sun salutations will be led by local yoga studios at Naper Settlement. To sign up, go to http://www.facebook.com/YogaAidNaperville. To learn more about Yoga Aid, visit http://yogaaid.com.

Updated: September 4, 2012 2:49PM

Yoga Aid Naperville plans to complete 108 sun Salutations Sunday and the group hopes youll join them.

Community members can either support local yogis or join them at Naper Settlement. Money raised will go toward charities worldwide.

Yoga Aid began in 2006 when two yoga enthusiasts, Clive and Eriko, created the Yoga Aid Challenge, an international fundraising event with the dual purpose of raising funds for charity and sharing the benefits of yoga. Since the first Yoga Aid Challenge, the Yoga Aid events have raised more than $1.2 million for charities throughout the world.

This year, Clive and Eriko decided to expand the reach of Yoga Aid, resulting in the Yoga Aid World Challenge, which pledges to raise $1 million for charity by united yogis worldwide.

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Yoga Aid Naperville to complete 108 sun salutations for charity

NEW YORK, Sept. 4, 2012 /PRNewswire/ --Gaiam, Inc., the leading distributor of lifestyle media, announced the DVD release of Intro to CorePower Yoga, based on the classes taught at CorePower Yoga Studios the largest individual network of yoga studios across the country. A truly unique practice, Intro to CorePower Yoga brings a fresh perspective on yoga by offering a more fitness-focused practice.

Through the combination of movement, music and energy, Intro to CorePower Yoga tones the entire body while increasing strength, balance, and flexibility. Led by CorePower Yoga CEO and Founder, Trevor Tice, the DVD is designed to be focused and time efficient so that it can be easily incorporated into anyone's daily routine.

"CorePower Yoga has generated an overwhelming fan base across the country due to its modern approach to the practice that is attractive to so many people especially the younger demographic," says Tice. "By partnering with Gaiam to bring the CorePower Yoga practice to DVD, everyone will be able to take advantage of this unique, results-driven style of yoga regardless of whether or not they live near a CorePower Yoga Studio."

Intro to CorePower Yoga features three workouts plus a pose breakdown section to increase strength and flexibility, as well as lose weight and manage stress:

"We are thrilled to partner with the renowned yoga chain CorePower Yoga," says Bill Sondheim, President of Gaiam. "At Gaiam, it is our mission to bring our consumers the best in yoga and the CorePower brand truly offers a fresh, contemporary spin on the traditional practice. We are confident that this DVD will appeal to a broad audience of those just getting started, as well as those that are already devotees of CorePower Yoga."

Intro to CorePower Yoga has an approximate runtime of 65 minutes and a suggested retail price of $14.98. The DVD will be available beginning September 4, 2012 at Target, Amazon, and wherever DVDs are sold.

About CorePower YogaTrevor Tice opened the first CorePower Yoga Studio in Denver, Colorado in 2002, filling a niche in an emerging yoga market with the goal of creating an empowering and health-focused environment where individuals are not bound by conventional ideas about the limits of body and mind. By the end of 2012, there will be 78 CorePower Yoga Studios nationwide, including Hawaii. Learn more at http://www.corepoweryoga.com.

About GAIAMGaiam, Inc. (GAIA) is a leading producer and marketer of lifestyle media and fitness accessories. With a wide distribution network that consists of 62,000 retail doors, 14,400 store within stores, 5,600 media category management locations, a digital distribution platform and more than 10 million direct customers, Gaiam is dedicated to providing solutions for healthy and eco-conscious living. The company dominates the health and wellness category and releases non-theatrical programming focused on family entertainment and conscious media. In addition, Gaiam has an exclusive licensing agreement with Discovery Communications and other licensing partners. For more information about Gaiam, please visit http://www.gaiam.com or call 1.800.869.3603.

Media Contact:Lauren Aboulessan Krupp Kommunications (212) 886-6710 LAboulessan@kruppnyc.com

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Gaiam Partners With Leading Yoga Studio Chain To Launch Intro To CorePower Yoga DVD