Astrologer Gillian Knowles explains how star signs affect dieting habits From going organic to ditching alcohol, she sharestips for each star sign... Taureans should be careful with sugar, while Leos should avoid sauces Cancerians are comfort eaters, while Capricorns need more calcium

By Gillian Knowles

Published: 05:11 EST, 3 March 2015 | Updated: 11:58 EST, 3 March 2015

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Many people turn to their horoscope for advice on their love life.

Now, one astrologer claims a person's star sign can influence which diet will work best for them.

From warning Taureans to avoid sugar to encouraging Libras to eat more potassium, Gillian Knowles, astrologer for Healthista.com,explains how the stars can guide a slimmer to success...

A person's star sign can influence their success when dieting, says astrologer Gillian Knowles

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How your STAR SIGN could dictate your dieting success: From ditching sugar to taking up aerobics, astrologer reveals ...

The author has posted comments on this articlePTI | Feb 24, 2015, 12.19PM IST

Apart from selling Reebok's merchandise, Fitness Studio's also undertake classes in yoga, aerobics and other forms of workouts. (Representative photo)

"In 2012, we decided to focus only on fitness and we have taken steps to reposition Reebok from a sports-gear to a fitness brand. Going forward, we are planning to open up to 15 new format 'Fitness Studios' stores by the end of 2016," Reebok India Brand Director Somdeb Basu told PTI.

Apart from selling Reebok's merchandise, Fitness Studio's also undertake classes in yoga, aerobics and other forms of workouts. At present, there is one Fitness Studio in the country in Mumbai.

"We have completely exited from selling sports merchandise like cricket bats etc. We have introduced products catering to fitness," he said.

The company, part of the Adidas Group, is also looking at converting all its existing stores into its new format 'Fit Hub' stores by mid 2017.

"Currently, there are 300 Reebok stores in India, out of which 130 are Fit Hub stores. We plan to convert all our existing stores in to Fit Hub format stores," Basu said.

Reebok Fit Hub stores offer fitness and training products besides advice, guidance and information on community-based fitness events.

Basu said that launching products targeted at women and giving such items more display in its stores have helped the company increase its revenue contribution from female customers from 15 per cent two years ago to over 30 per cent at present.

"In top-end Fit Hub stores contribution from women customers has gone up to 45 per cent," he added.

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Reebok plans 15 new format 'Fit Hub' stores in India

ABERDEEN, S.D. (AP) - Every morning, Jessie Overaker hops out of bed and, like so many others, gets in her workout.

Her exercise of choice is jumping rope. Thats been the case for the past 15 years.

Shes 92.

Her kid sister, Evelyn Cooper, does aerobics twice a day most days, with the same aim of keeping fit.

Shes 90.

Overaker starts at 7 every morning, so she isnt in anyone elses way at the Primrose Retirement Community where she lives.

Its just like getting dressed. I fix my breakfast and clean the kitchen and then I jump rope. Then I do stretching exercises. Its part of my routine. I jump every day, Overaker told the Aberdeen American News (http://bit.ly/1EL8hgf ).

She said she has been skipping rope for the majority of her life.

My mother used to jump rope with us, Overaker said.

I just keep going until I jump 100 times, she said.

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Aberdeen sisters in 90s jump rope, do aerobics to keep fit

By Robert Bowden Special to Washtenaw Now

Kid and Play they ain't, but Reggie Swoverland and Dimitrios Patsos delivered a rousing hip hop performance with "Alphabet Aerobics," at the DHS Talent Show.ROBERT BOWDEN--WASHTENAW NOW

The show was hosted by Reggie Swoverland and Owen Brooks. Acts ranged from Reggie Swoverland and Dimitrios Potsos rapping the Alphabet Aerobics to classical music being performed on the piano by Krista Schaefer and Carissa Skye, and on piccolo by Ellen Finn. Vocal selections were performed by Alexis Benson, Francesca Farzalo and Brigid Aslin.

Highlights of the night include the VIBE fiddle club, the Off Q Improv Club, and Emily Kenworthy dancing to "Dont Forget to Remember Me."

CLICK HERE FOR A PHOTO GALLERY

The show was hosted by Reggie Swoverland and Owen Brooks. Acts ranged from Reggie Swoverland and Dimitrios Potsos rapping the Alphabet Aerobics to classical music being performed on the piano by Krista Schaefer and Carissa Skye, and on piccolo by Ellen Finn. Vocal selections were performed by Alexis Benson, Francesca Farzalo and Brigid Aslin.

Highlights of the night include the VIBE fiddle club, the Off Q Improv Club, and Emily Kenworthy dancing to "Dont Forget to Remember Me."

CLICK HERE FOR A PHOTO GALLERY

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Dexter students take the stage for 2nd annual DHS Talent Show (PHOTO GALLERY)

Aerobics made Reebok the top sneaker in the 1980s. Now the brand is back to banking on workouts with friends

Reebok has endured an unrelenting joginto oblivion from the pumped-updays of 1989. That was the year Tom Petty released Full Moon Fever, the Detroit Pistons swept the Los Angeles Lakers in the NBA Finals, and Reebok introduced itsfirstinflatable shoe. The 80s endedwith Reebok just barely sustaining athree-year streak as Americas best- selling sneaker brand, notching$1.8 billion in sales, but Nike took over the footwear crown to start the new decade and never looked back. Reebok proceeded to stumble its way to a 2006 acquisition by Adidas for$3.8 billion.

Anew earnings report released on Thursday from its parent company shows sales remain stagnant. Last year, not including itshockey business or Rockport dress shoes, which Adidassold in January for $280 million, Reebok sales fell from just above to just below $2.1 billion. Heres how the brand has performed under Adidas:

Bloomberg Click to expand.

Adidas, of course, was hoping for a better weapon in its own losing race in the U.S. against Nike. Instead, the German company presided over a 14 percent decline in sales from 2007 to 2009, triggeringa drastic change in strategy: Reebok would become a fitness brand again, abandoning team sports and celebrity athletes.The first step, in 2010, was to sign a 10- year partnership with a little-known training program called CrossFit.

The move, recalls Reebok President Matt OToole, was not always an easy sell within the companys headquarters in Canton, Mass. Reebok, then the official supplier of NFL uniforms, was about to throw its weight behind a fledgling group of workout fanatics who trained together in warehouse-like gyms they liked tocall boxes. OToole, who waschief marketing officer at the time, had to persuadethe companyto turn its back on about $550 million worth of existing business with premiere sports. We had to start to say, OK, were probably not going to be the right guys to outfit the NFL anymore. We probably shouldnt make cleats and gear for European soccer.

CrossFit was only the beginning. Deals with the obstacle- course organizer Spartan Race and studio fitness programmer Les Mills followed in 2013. LastDecember, continuing the shiftinto unconventional sports, Reebok signed on with mixedmartial arts promoter UFC. In all of these deals, Reebok supplies money, shoes, and apparel, and in return attaches the brandname to races, fights, and gyms. The first stage of the 2015 Reebok CrossFit Games kicked off last week. The unifying theme is social fitness, with an emphasis on intensity.

Our consumers are really rejecting the Globo-Gym, says OToole, where you get on a treadmill and put your headphones on and nobody knows whether you were there or not. Reebok is after twentysomethings who go to group workouts for camaraderie and a bit of peer pressure. Its a growing tribe. Weve seen a real shift in the fitness world away from using heavy equipment like treadmills and stair climbers and toward much more social, class-based fitnessZumba, Pilates, yoga, CrossFit, says Matt Powell, a sports industry analyst atNPD Group. These activities are really ramping up. So for a brand to stake out the fitness activity as their cornerstone makes a lot of sense right now.

Thelogic may be sound and the timing good, yet the financial results have been slow in coming. OToole compares the company to a duck on a pond, with feet paddling furiously under the surface. This transformation thats occurring below the water is pretty significant, he says, even though the waterline looks pretty flat.

Its unclear whether Adidas will wait for the duck to take off:Id like to see those feet moving, Mark King, president of Adidas Group North America, joked during an interview earlier this yearwhen told of theduck analogy. He went on to describe the brands strategy as spot on.

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Why can't Reebok get fit?