LOS ANGELES--(BUSINESS WIRE)--

Transamerica Retirement Services announced today the launch of the Transamerica Partners Sales Academy. The Transamerica Partners Sales Academy offers selected third party administrators (TPAs) the opportunity to define their firms unique value proposition in the small- and mid-sized retirement plan market. Transamericas training helps TPAs build their brand and sales skills expertise through core messaging exercises and presentation skills workshops.

The Transamerica Partners Sales Academy allows TPAs to refine key marketing skills that can help build relationships with small- and mid-sized business owners, said Deb Rubin, vice president and director, national distribution of TPA services at Transamerica Retirement Services. We are committed to helping TPAs expand their businesses. Transamerica has doubled its efforts to better serve the TPA community over the past two years, and has experienced record-breaking growth in the TPA marketplace as a result.

The inaugural Transamerica Partners Sales Academy event was held in Baltimore, Md. and concluded on April 27. Christabelle Cook, a retirement plan consultant with Trinity Pension Consultants, noted, Transamerica gave us access to experts that know how to build and reinforce our companys positive brand, which is just what we need to be more successful. This program is perfectly suited for TPAs because it focuses on giving financial professionals a competitive edge in the retirement plan market.

Phil Dabney, vice president of business development for Benetech, Inc., said, The curriculum was outstanding. Transamerica Partners Sales Academy is a brilliant idea because it offers training and knowledge that can help TPAs like us to exceed our goals.

For more information about Transamerica Partners Sales Academy, please call (877) 398-7526 Monday through Friday, 9 a.m. - 8 p.m. Eastern Standard Time.

About Transamerica Retirement Services Corporation

Transamerica Retirement Services Corporation (Transamerica or Transamerica Retirement Services), which is headquartered in Los Angeles, CA, designs customized retirement plan solutions to meet the unique needs of small- to mid-sized businesses. Transamerica and its affiliates have more than 17,0001 retirement plans totaling more than $20 billion1 in assets. For more information about Transamerica, please refer to http://www.TA-Retirement.com.

1As of December 31, 2011.

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Transamerica Retirement Services Announces Partners Sales Academy