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Posted 24 April 2012 13:58pm by Martin Stockfleth Larsen with 0 comments

So, display advertising. Its a channel that many people deemed to be dead some years ago due to huge declines in CTR and conversion rates, but today online display advertising is hotter than ever.

The changing technology landscape has completely re-energised the whole display advertising space.

Not only are display-ad revenues growing faster than ever before, but how we use this channel in the overall marketing mix is being redefined, thanks to a lot of brave venture firms and Google.

1. A shift from offline to online

Marketing spend is shifting from offline to online marketing. The reason behind this is digitalization; people are increasingly spending time online, whether using a computer, tablet, smartphone or any other connected device.

Display is benefitting greatly from this shift.

2. Innovation

Innovation drives growth; thats a fact. Features like retargeting, RTB, DSP, DMP, SSP and DCO are finally becoming real.

Read the original here:
It´s time to get personal. Display, you’re next