Owners cite client ‘results’ as key to small gyms’ success

Posted: April 24, 2012 at 1:12 pm


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Results, results, results.

Amidst a world of less expensive, all-in-one big-box gyms, and coming out of a recession that knocked many small businesses out for the count, the key to success for small gyms and personal training facilities in the East Valley, their owners say, is just that the personalized results they can offer their clients.

John Allen, owner of John Allens Arizona Body Sculpting and Personal Training, and Tammi Jacobs, owner of Results Health and Fitness, are examples of small gym owners succeeding in a tough economy.

Allen has been doing business in the Valley for almost 30 years and points out the reason his company has been so successful: We have that personal touch with the client that the big gyms dont.

Jacobs, also a longtime personal trainer, says the attention and structured workouts really are effective in helping members achieve tailored results. For Jacobs, dedication to one-on-one time spent with a client is paying off in a big way.

Our general memberships have doubled in the last four months and we are located across the street from a 24 Hour Fitness and two miles away from a Mountainside Fitness, Jacobs said.

The increase in memberships can partially be linked to the new facility that Results Health and Fitness moved into across the street from its old locationin Chandler. Its now at 930 E. Pecos Road.

But the ability to speak knowledgeably to an individual about what it takes to get in shape and, more importantly, stay in shape, is another key component to the success of a small gym.

We guide the member through whatever their fitness levels are, through a lot of personalized attention and a lot of activities, Jacobs said. Theyre (personalized workouts) always evolving and changing.

Allen is a former football player who had his career cut short due to injury, but made the most of his talents by becoming a personal trainer more than 35 years ago. He does a lot of corporate training and has trained star athletes, such as the Major League Baseball all-time homerun leader Barry Bonds, and the Cardinals all-time leader in receiving yards, Larry Fitzgerald.

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Owners cite client ‘results’ as key to small gyms’ success

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April 24th, 2012 at 1:12 pm

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