ALBANY, N.Y.--(BUSINESS WIRE)--

Momentive Performance Materials Inc., a leading global provider of silicones and advanced materials, today announced the launch of seven new additives that can help formulators improve the performance of personal care products while addressing consumer trends. Developed for hair care, sun care, skin care and color cosmetics applications, these products were introduced at In-Cosmetics 2012 in Barcelona, Spain, April 17-19.

Innovation at Momentive is driven by our customers needs on two critical fronts, said David Cohon, Global Marketing Director, Personal Care, Momentive Performance Materials. The first is to provide continual improvements in benefits that consumers have come to expect in their personal care products. The second is to provide products that address ongoing consumer interest in issues ranging from protecting the environment to protection from the environment. Helping formulators meet these needs requires the in-depth knowledge and global capabilities across diverse technologies that only an industry leader such as Momentive, with more than 70 years of science-based innovation for enhancing everyday life, can offer year after year.

Momentive is expanding its comprehensive portfolio of specialty silicones for personal care products with the following new products featured at the In-Cosmetics show:

Hair Care

Three new ingredients not only offer greatly improved hair conditioning effectiveness, but are also manufactured without the use of parabens and are easy to use in formulations.

Sun Care, Skin Care and Color Cosmetics

Two new formulator-friendly emulsifiers for skin care and color cosmetics applications offer high silicone actives, among other sought-after benefits.

Two new additions to Momentives range of film formers leverage the companys leadership in silicone resin technology to enhance the SPF effectiveness of sunscreens while improving durability. The new additives also offer improved performance of sun care, skin care and color cosmetics products along with additional desired consumer benefits.

For more information about Momentives solutions for the personal care industry, please call 800.295.2392 in North America (+1 614 986 2495 everywhere else), email 4information@momentive.com or visit http://www.momentive.com.

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Momentive Performance Materials Introduces Personal Care Products to Address Key Consumer Trends and Benefits