LONDON (Reuters) - We all know that making a good impression is fundamental to professional and social success. All too often, however, we unintentionally tarnish our personal polish by forgetting the basics of face-to-face communication.

From personal appearances and body language to handshakes and introductions, here are some top tips on being remembered for all the right reasons...

1. Looking Good

Your appearance is an instant message to those around you, so the way you look is as important as how you behave. It goes without saying that you and your attire should be shiny and clean from head to toe. Dress appropriately for the situation - tailor your personal sense of style to suit your surroundings.

2. Positive Posture

The way you stand, walk and sit all make a big impression. Hold your head high, keep your back straight and pull your shoulders back, but keep it all looking natural. Tread lightly (no clumping, thundering footsteps), and don't drag your feet or shuffle. Women should always sit with their knees together; men should avoid sitting with their legs excessively wide apart, and should never repeatedly jiggle their leg up and down.

3. Boost Your Body Language

Body language is a series of silent signals that play a vitally important part in the impression you give to the world. Create an air of confidence and positivity by avoiding crossed arms, hunched shoulders and awkward fidgeting. Focus on good posture, positive gestures and a natural sense of self-awareness. Never yawn in public and don't forget to smile.

4. Shake On It

A handshake, lasting just a few seconds, is the common form of greeting for all business situations and most social situations. Always use your right hand and 'pump' the recipients hand two or three times before you let it go. Make eye contact and ensure that your fingers firmly grasp the other palm. Avoid bone-crushing grips or loose, limp hands.

Read more here:
Modern Etiquette: Seven tips to making the right impression