PwC kicks off first-ever Personal Brand Week in Canada

TORONTO, March 5, 2012 /CNW/ - The millennial generation (born between 1980-2000) are entering employment in great numbers and will form 50% of the global workforce by 2020 according to a recent PwC report, Millennials at work - Reshaping the workplace. To help university and college students stand out from a sea of graduates looking to land their first job, PwC Canada launched its inaugural Personal Brand Week today with the hopes of helping students build their personal brand for professional success.

A personal brand is the 'X' factor that differentiates a person from other job candidates. It begins with being self aware of one's achievements, knowledge, skills and outlook on goals. Presentation is key and with the current techno-savvy generation, it's about the interactions and presence job candidates have in person as well as online.

"It's important for students to accurately portray themselves online as they would in-person," says Mr. Davidson, Talent Acquisition Manager, Campus, at PwC Canada. "Having a profile you wouldn't be ashamed to show your parents on all of the major social networksLinkedIn, Facebook, Twitter and Google Profilesis the first step in managing your online reputation."

Indeed, one of the defining characteristics of the millennial age group is their affinity with the digital world. The millennial report indicated that 41% of millennials prefer to communicate electronically at work than face-to-face.

Likewise, candidates can view companies' social media tools to learn more about an organization. "A company website, blog, Facebook or LinkedIn page can help applicants discover more about its corporate values, work environment, and Corporate Social Responsibility (CSR) practices," says Mr. Davidson.

Millennials are a diverse group made up of individuals from different ethnic, educational and socio-economic backgrounds. Organizations must recognize and accommodate this diversity within the work environment.

According to the millennial report in 2008, 88% of respondents questioned said they were looking for an employer with CSR values that reflected their own. The brands that appeal to young people as consumers include those that stress their environment and social record, are the same brands that appeal to them as employers.

Networking like it's your job

While some millennials (72%) have made compromises to get into work during the economic downturn, networking has become an essential tool to connect students to the right professional contacts in this uncertain climate.

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Personal branding - The golden ticket for grads aiming to land their first job