HOUSTON, Feb. 6, 2012 /PRNewswire-iReach/ -- Merz Ventures, LLC has announced the launch of the first interactive fitness website designed exclusively for people fifty years of age and older. 50+/+Fit will focus on the life-stage needs and lifestyle desires of the 50+ demographic, helping this group realize their full lifestyle potential through fitness. "Whether just starting out or a veteran of fitness, site visitors will find a wealth of helpful information, advice, motivation and support, plus free tools and calculators. From weight loss and diets to cardiovascular and strength training, from Pilates to running to water exercise, this site has it all in a language and environment just for the 50+ crowd," said Bob Merz, Chief Experience Officer.

(Logo: http://photos.prnewswire.com/prnh/20120206/CG48396)

In addition to the free tools and features of the site, 50+/+Fit also offers subscriptions to the most powerful set of interactive diet and fitness tools, dedicated to helping people over 50 in their effort to lose weight, build strength and reach and maintain a healthy lifestyle. Subscribers will have access to a broad range of easy to use interactive fitness tools including customized exercise plans created by 50 plus fitness professionals, advanced diet and exercise tracking, and a convenient meal planner to keep healthy eating habits on track. The subscription option includes a database of over 800 exercise videos and over 40,000 foods and recipes.

"Beyond the site's tools and informative content, the brand itself is a critical component of this initiative," added Merz, "this is all about the over 50 individual, 50+ fitness and a positive +Fit attitude." A robust social platform, including forums and organic groups created by the site members themselves, reinforces the 50+/+Fit brand personality and attitude.

"Bottom line," Merz concluded, "today's 50+ audience is not like their parents… they're online and interactive, and they're not about to sit by idling away. They are ready to be 50+/+Fit."

For more information or to join 50+/+Fit visit http://50PlusPlusFit.com

About Merz Ventures 

Merz ventures LLC is the first multi-faceted fitness enterprise targeting the growing and prosperous 50 plus demographic. Providing expert resources, detailed tracking, online accountability and motivation, and a premier social network, 50+/+Fit offers appeal to health seekers and fitness enthusiasts alike. Until now mostly ignored by the fitness industry, the 50+ demo represents fertile territory for the broad portfolio of 50+/+Fit brand extensions planned by Merz Ventures through manufacturing and licensing agreements. 50+/+Fit is a registered trademark of Merz Ventures, LLC, Houston, TX.

For More Information Contact: Bob Merz - 832-244-6305 Bob@50PlusPlusFit.com

Media Contact: Bob Merz of Merz Ventures, LLC, +1-832-244-6305, Bob@50PlusPLusFit.com

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50PlusPlusFit.com Offers Interactive Social Fitness for Adults 50+