The benchmark has been set in the realm of small, thin MP3 players, especially when it comes to multi-gigabyte storage. As much as it pains Apple-haters to acknowledge, the iPod nano is one incredibly hot seller, much more popular than the countless other offerings on the market. Creative, however, isnt content with playing second fiddle. Theyre taking on the nano head-on with their new Zen Neeon 2.

To be available in the same capacities as the current iPod nano (no confirmation yet on the imminent release of the next-gen nano), the Zen Neeon 2 is about twice as thick as its competitor at 12.5mm, compared to the Steve Jobs 6.9mm. Theyve got some extra features to back up that girth, though. In addition to the usual music playing thing, the Zen Neeon 2 also does video, FM radio, and even voice recording through its built-in mic.

With a 1.5-inch color display, the Creative Zen Neeon 2 should come in five kooky colors. The 1GB, 2GB, and 4GB flavours will retail for $125, $170, and $195, respectively (making it between $25-50 cheaper than the iPod nano).

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Creative Zen Neeon 2 competes against iPod nano