Yoga business changes location, goes nonprofit to expand offerings

Posted: February 15, 2014 at 9:43 am


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Jeannie Gilson leads candlelight flow yoga on Wednesday evening at Karma Cat Yoga. (Holly Pelczynski)

Jeannie Gilson leads candlelight flow yoga on Wednesday evening at Karma Cat Yoga. (Holly Pelczynski)

BENNINGTON -- By becoming a nonprofit and changing its location, a local yoga studio plans to reach those who don't think yoga is for them and possible heal the community at the same time.

Karma Cat Yoga Studio originally opened along with Green Mountain Oasis, which offers massages and other spa services, at 469 Main St. Jeannie Gilson, Karma Cat's executive director, said it was started by Bethany Boulger, whose mother owns Green Mountain Oasis, and the two businesses shared space to their mutual benefit.

Since Feb. 1, Karma Cat has been at 186 North St., having decided to become a nonprofit organization and offer yoga classes to groups of people who might not normally find themselves in a yoga studio.

"It's really difficult to sustain a business of yoga in Bennington, because yoga is considered a luxury, and people don't have a whole lot of money for luxuries around here," said Gilson. "I firmly believe that yoga should not be luxury, that it's a necessity. It's very healing mentally, physically, emotionally, it's just a very healing daily practice."

Gilson is also the president of Karma Cat's board of directors. The group has been approved as a 501c3 nonprofit by the state, but is still in the process of getting approval from the Internal Revenue Service.

Karma Cat has gone in this direction for a number of reasons, Gilson said. One is the yoga classes that had been held during the day were not meshing well with the massage treatments at Oasis. Yoga can be noisy, Gilson said, especially the classes offered to young children, which makes it less than desirable to hold classes close to a massage therapist trying to relax a client.

Gilson said she and Boulger also wanted to bring yoga to a different group of people beyond those actively seeking it. "It was the same type of demographic," she said. "Yogis, over and over again, and I really wanted to find a way to access the greater Bennington community. We really do feel this is the way to heal Bennington."

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Yoga business changes location, goes nonprofit to expand offerings

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February 15th, 2014 at 9:43 am

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