New yoga fashion is stretching it a bit …

Posted: January 20, 2014 at 10:43 pm


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Topics: naughty korner, opinion

IT NEVER ceases to amaze me the fortune-making opportunities that someone with an entrepreneurial mind can see while the rest of us are busy slaving away.

Of course, when you've been married to, and then divorced, one of the wealthiest people in Australia, you've probably got a fair chunk of cash under the mattress with which to pursue such visions.

If any normal person came up to you and said that there was money to be made from selling a range of clothes designed just for yoga, I reckon you'd probably tell them to get back to the here and now.

When Jodhi Meares comes up with the idea, the ears of major department store chains listen.

I have nothing against yoga or people who do yoga. I have never taken part in yoga but I wouldn't necessarily rule out giving it a go one day.

However, from my somewhat limited knowledge of yoga, I cannot see why the practice would require specialised clothing - in fact I was under the impression that one of the benefits of yoga was that you could go down to your local yoga arena and writhe about on the floor in your daggiest old dags without fear of judgment.

It seems I'm tragically mistaken on this as Ms Meares is set on becoming the Lorna Jane of yoga.

Answer me this, though.

What properties could a specialised piece of yoga apparel have that normal exercise clothing, or your normal 'round the house' gear doesn't have?

Read this article:
New yoga fashion is stretching it a bit ...

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Written by simmons |

January 20th, 2014 at 10:43 pm

Posted in Financial




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