Kelloggs is letting go of the animal products in its Eggos with a new vegan waffle on the horizon, a first from the brand. And its not just any waffle but a Belgian Lige-style waffle sandwich stuffed with vegan chicken.

Kelloggs

MorningStar Farms Incogmeato Plant-Based Chikn and Eggo Lige Style Waffle Sandwich will be rolling out to select retailers this year. Each 9.3-ounce box features two sandwiches and will have a suggested retail price (SRP) of $8.49.

With chicken and waffles already known and loved by waffle fans, we came together with MorningStar Farms to bring a plant-based twist on this classic dish to tables this year, Beauprez says.

Eggo first got into vegan chicken and waffles last year when parent Kellogg Company paired a non-vegan buttermilk waffle with vegan chicken from Incogmeatoa subsidiary under the Kelloggs brand MorningStar Farms.

Kelloggs

The meatless chicken and waffles were only available through a giveaway on National Waffle Day (August 24). While this product was made in very limited quantities, it drew a lot of attention, some from people who were disappointed that it was not an entirely plant-based offering.

The new sandwich gives vegans something to be excited about and offers consumers a fun way to eat Eggos for occasions outside of breakfast.

To create its first vegan waffle, Eggo replaced eggs with a vegan egg made from soy flour and wheat gluten. The company went with a Lige-style wafflea heartier variety that stands up to a sandwich formatwhich is sweetened with traditional pearl sugar that gives it extra texture.

Kelloggs

With our new Eggo Grab & Go Lige-Style Waffles, the waffles are a bit thicker and sturdier, making them a perfect bun for this new vegan Chikn & Waffle sandwich, Beauprez says. You cant go wrong with any Eggo waffle and MorningStar Farms Incogmeato Plant-Based Chikn combination, thoughevery style of Eggo brings something different and fun to the table.

The launch of Eggos very first vegan waffle comes after Kelloggs announced a strategic split of its business into three parts: Global Snacking Co., North America Cereal Co., and Plant Co. The latter allows Kelloggs to focus on developing its plant-based brands, which in addition to MorningStar and spinoff Incogmeato include Gardenburger.

MorningStar Farms

Currently, its Plant Co. business brings in annual net sales of approximately $340 million, and Kelloggs is looking to innovate this category with more offerings.

In addition to its new vegan chicken sandwich, Kelloggs MorningStar brand is expanding the Ingomeato portfoliowhich already includes a variety of plant-based meat alternativeswith the Plant-Based Hot and Spicy Crispy Chikn Filet.

The MorningStar Farms team is constantly working to introduce more plant-based options for the growing flexitarian communities, Danielle Rappoport, Marketing Director, Plant-Based Protein Category, tells VegNews.

Created with game day in mind, this vegan chicken features a spicy and crunchy exterior and a juicy interior. This new product is heading to retailers this year, as well, in a 12-ounce bag of four filets for a SRP of $6.79.

MorningStar Farms

Our wide variety of plant-based options allow people to eat plant-based when and how they want, whether thats once a week or every day, Rappoport says. We will continue to build on our portfolio to ensure were keeping up with consumer taste preferences.

So are more varieties of vegan Eggo waffles on the horizon? As for other waffles getting the vegan treatment, you never know, Beauprez says. We are constantly looking for new ways to innovate and bring Eggo waffles to more people.

Anna Starostinetskaya is the Senior News Editor at VegNews and is always keeping an eye on all things vegan in her home city of San Francisco, CA and everywhere else.

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Eggo's First Vegan Waffle Is Here. And It Comes with Meatless Chicken. - VegNews