Since Princes William and Harry spoke out in 2017 in the UK and launched the Heads Together campaign, mental health has been firmly on the business agenda.But are we missing a great opportunity by not making the health and wellbeing of our employees a key strategic priority?

We all agree that the stigma of mental ill-health must be smashed.This issue is personal to me, having managed my challenges of bipolar disorder under the radar for 15 years.I owned my own business yet still felt the need to put physio in my diary every time I went to see my therapist.My lightbulb moment came when I heard campaigner, Geoff McDonald, share his story of anxiety and depression and the loss of his friend to suicide.My eyes were opened to the movement that was forming to create mentally healthy workplaces.From that moment I decided to share my story and look for a way to contribute.

We need more CEOs and those in positions of leadership come out and talk about their mental health.

The Duke of Cambridge, Davos 2019

As we reach adult life, our role models are predominantly drawn from the workplace.Yes, we will look to our sporting heroes and celebrities, but we better relate to those that lead the organisations where we spend most of our time. The problem is that, because of the stigma of mental illness, we do not have enough of our workplace leaders who are leading on the mental health agenda.This was the message that I heard consistently in 2017 and this was the problem that I decided to try and help address.

The LeaderBoard is a list of senior leaders (CEO and 3 stages removed or equivalent) who have all experienced a mental health challenge and are prepared to be open about this fact.

The concept of the power list has been well used in other areas of inclusion and diversity with theDeloitte Out50in Australia having a significant impact in relation to showcasing diverse role models on the LGBTQ agenda.Could this be done for mental ill-health?InsideOut is a UK not for profit, formed to do just this.

Showcasing a list of role models is important for two main reasons:

The inaugural UKInsideOut LeaderBoardwas published in the Sunday Times in March 2019 and featured 42 trailblazing role models from a range of industries and size of organisation with a significant impact from social media, in particular the #SmashingTheSigma campaign on LinkedIn.

Anyone who speaks out and shares their story of mental ill-health is a role model and creates a ripple.If we generate enough ripples, we have a wave and it is this wave that will smash the stigma.Why, therefore, are senior leader role models so important?

When our leaders speak out and get behind the mental health agenda, they start the process of culture change. Initially, the culture shifts to one where it is OK to put your hand up and say that you are struggling with mental ill-health. It is OK to seek help and, in some cases, receive adjustments to your role.However, the culture change does not end there as the emphasis expands outwards from the people who are struggling and need help to include everybody else in the workplace.We end up creating cultures that encourage everyone to proactively manage their mental health and wellbeing.We move to a culture of prevention and one that truly values the humans that are the greatest assets of the workplace.

We see this culture change happen almost overnight in smaller businesses.

Mark Twigg is one of the Founding Directors of Cicero, the UKs leading financial PR business.Mark shared his story of clinical depression with the whole business over 2 years ago. Immediately, 7 or 8 people shared details of their struggles and some received adjustments to their roles.Mark believes that two people are still in post and thriving as a result as opposed to being lost to the business.

Rob Agnew had heard about the positive attitude towards mental health at Cicero before applying for a role.He felt comfortable in disclosing that he experiences bipolar disorder in the interview process.18 months after joining the firm, he has not had an episode of mania and puts this largely down to the fact that he can be open and himself at work.Furthermore, Mark himself has not experienced an episode of depression in the same timescale. Check out their interviewhere.

Every leader in the workplace has a personal story of mental ill-health.There is no CEO on the planet who has not experienced times of extreme stress; under-recovery; lack of sleep; bereavement or relationship breakup.There is also no CEO on the planet who does not experience mental health and wellbeing, one of the most beautiful and amazing things about being human.We all have a story where our metal health is concerned.The InsideOut Photography Exhibition showcases some of these stories of mental ill-health from the Leaders of our UK workplaces in this powerfulvideo.

Mental ill-health does not discriminate by nationality, by ethnicity, by gender or by bank balance. However, the stigma associated with mental illness is definitely not distributed evenly.You are much more likely to disclose a struggle with mental ill-health in a UK workplace than you would in Japan, or the Middle East or Asia.This is why we must work on smashing the stigma everywhere.

I pledge to bring the InsideOut LeaderBoard concept to all global regions in the next few years

Why am I doing this?

Because it is the right thing to do.

This year, we have launched the InsideOut LeaderBoard concept in the United States, Continental Europe and Australia.Seeherefor the US launch video. We are very keen on working with organisations across all of these territories to showcase senior leader role models and help inspire workplace cultures where everyone feels able to ask for help if they are experiencing a mental health challenge.

It was really interesting to see an evolution of the purpose of our corporations coming out of the Business Roundtable in the US recently. It is encouraging to see that investment in employees and impact on communities are being thought of as core purpose, alongside the creation of shareholder value.I would have liked to see the prioritisation of the mental health and wellbeing of employees more explicitly stated within this.

In his first month as HSBCs Group CEO, John Flint announced the vision of Creating the healthiest human system in financial services.The UKs Environment Agency has a core value of work being a life enhancing experience.We have seen a recent wellbeing budget in New Zealand and there are calls for measures of health and happiness to replace GDP growth as the measure of success of our economies.If we prioritise the wellbeing of our employees, will this result in a reduction in the growth shareholder value?Personally, I think that the reverse will be the case.

We need more hard data to back this up but there are good examples out there.Anglian Water in the UK have measured the return on investment in all of their mental health and wellbeing interventions and calculate and 8:1 return.What CFO would not take those sorts of returns in their investment decisions?

Treating the investment in the mental health and wellbeing of our employees as a strategic priority or core value is a very good business decision as well as simply being the right thing to do.

We have to smash the stigma of mental ill-health before any other interventions will fully work. Does your organisation have a senior leader role model who would be interested in exploring participating in the InsideOut LeaderBoard? If so, please contact me at[emailprotected]or nominate a leader on thewebsite.

We need our leaders to get behind the mental health agenda to realise this opportunity. One way they can do this is by signing up to theInsideOut Leadership Charter, a set of 7 principles that will catalyse meaningful change from including mental health and wellbeing on Board agendas to having a Board level sponsor.

The Global InsideOut LeaderBoards will be published on Thrive Global in 2020 as well as in local national publications.Watch this space..

You say tomato, I say tomato.I am British so use the term wellbeing.However, given that I tend to capitalize randomly for the InsideOut LeaderBoard maybe we could all agree on WellBeing?

But, if you are a US CEO who treats the Well-being of your employees as a strategic priority then, frankly, I dont care how you spell it..

Either way, Be Well.

Rob Stephensonis the Founder of the InsideOut LeaderBoard, Co-Founder of the InsideOut Mental Health Awards and Chief Catalyst of BetterSpace.

This article has been adapted for Thrive Global from a piece originally penned for the UKs Institute of Directors.

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Mental Health: One of the great business leadership opportunities of our time? - Thrive Global