Amazons acquisition of Whole Foods is set to close on Monday and the company is wasting no time in making changes. In a press release emailed out this morning, the company is making it a point to make healthy and organic food affordable to everyone. If youre familiarwith Whole Foods you know that their organic food can get rather pricey. Buying organic food, in general, hasnt been a cheap undertaking for consumers. Price is a big part of the reason many families dont buy organic food to begin with.

Were determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality we will lower prices without compromising Whole Foods Markets long-held commitment to the highest standards, said Jeff Wilke, CEO of Amazon Worldwide Consumer. To get started, were going to lower prices beginning Monday on a selection of best-selling grocery staples, including Whole Trade organic bananas, responsibly-farmed salmon, organic large brown eggs, animal-welfare-rated 85% lean ground beef, and more. And this is just the beginning we will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together. There is significant work and opportunity ahead, and were thrilled to get started.

Its been our mission for 39 years at Whole Foods Market to bring the highest quality food to our customers, said John Mackey, Whole Foods Market co-founder and CEO. By working together with Amazon and integrating in several key areas, we can lower prices and double down on that mission and reach more people with Whole Foods Markets high-quality, natural and organic food. As part of our commitment to quality, well continue to expand our efforts to support and promote local products and suppliers. We cant wait to start showing customers whats possible when Whole Foods Market and Amazon innovate together.

Heres what will be new in Whole Foods Market stores on Monday and what customers can expect over time as the two companies integrate:

To add to all of that,Amazon and Whole Foods Market technology teams will begin to integrate Amazon Prime into the Whole Foods Market point-of-sale system. Prime members will also get in-store specials and benefits. It certainly sounds like Amazon has a plan to possibly make Whole Foods more accessibleto everyone.

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Amazon wants to make healthy and organic food affordable for everyone - Techaeris