Whisky might not be the most conventional buying opportunity but for this investor, it's a commodity worth investing in.

Rupert Patrick, CEO of whisky trading website WhiskyInvestDirect, said that investing in Scotch whisky is a long-term investment comparable to buying gold.

Patrick's business is part of the BullionVault group, which enables investors to trade gold, platinum and silver online.

"BullionVault's software translates very easily to scotch whisky," he told CNBC's "Street Signs".

"If you think about a gold bar sitting in a vault, and then switch that image for piles and piles of Scotch whisky sitting in barrels for 10-15 years sometimes you've got an asset which is investable to retail investors through very clever technology."

Rare, sought-after whisky brands have climbed 34.6 percent in the last 12 months, according to the Rare Whiskey Icon 100 Index.

Patrick's firm buys the spirit as a commodity directly from distillers, to then make a return on the investment at a later point.

"We buy new, so it's come off distilled into the cask beautifully, (and) it stays in their warehouse," Patrick said.

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Whisky could be just as sound an investment opportunity as gold - CNBC