Gluten-free bakery goods, organically grown food and even fresh dog and cat food is catching the publics eye these days and the interest in these products is helping to drive changes at Goodwin and Sons Market in Crestline.

We have been adding organically grown fresh vegetables and fruits to our produce section and the public loves it, said Mike Johnstone, store manager. We started out with just a four-foot section of produce and have expanded that to 12 feet. Weve been expanding our fresh organic line to where we even have a dry rack at the front.

Johnstone said that some of the most popular produce items are organically grown bananas and unique items such as golden beets.

One of his main suppliers is Alberts Organics, the nations leading distributor of quality organically grown fresh produce and perishable items, including meat, dairy, soy products, juices/beverages, and much more.

The golden beets we sell are very popular and have a sweeter taste, he said.

According to the U.S. Department of Agriculture, consumer demand for organically produced goods continues to show double-digit growth, providing market incentives for U.S. farmers across a broad range of products.

Organic products are now available in nearly 20,000 natural food stores and nearly three-out-of-four conventional grocery stores. Organic sales account for over 4 percent of total U.S. food sales, according to recent industry statistics.

U.S. sales of organic products were an estimated $28.4 billion in 2012and was projected to reach an estimated $35 billion in 2014. Fresh fruits and vegetables have been the top-selling category of organically grown food since the organic food industry started retailing products over three decades ago, and they are still outselling other food categories, according to the Nutrition Business Journal.

Produce accounted for 43 percent of U.S. organic food sales in 2012, followed by dairy (15 percent), packaged/prepared foods (11 percent), beverages (11 percent), bread/grains (9 percent), snack foods (5 percent), meat/fish/poultry (3 percent), and condiments (3 percent).

Our customers really enjoy the idea of taking home fresh organic produce and our need to keep adding to our produce section shows that, Johnstone said.

Also popular these days are gluten-free baked items and gluten-free baking supplies and products.

We now have a section of the store solely devoted to gluten-free items, and we organized it so that these products would all be in one area to make it easier on our customers, he said.

Goodwins also has brought gluten-free into its bakery.

Our specialty baker, Katharine DeClerck, has been adding a number of items, from breads to cookies, to our lineup, Johnstone said. The gluten-free baked goods have been really popular.

The items complement the stores lineup of fresh-squeezed organic juices from the juice bar, next to the coffee bar.

Johnstone also added that the publics interest in organic food extends to the stores lineup of pet food.

Recently Goodwins added a refrigerated display case featuring fresh pet products from Freshpet, a New Jersey-based company.

Packed with vitamins and proteins, our meals offer fresh meats, poultry and vegetables, farmed locally, according to the company. The Freshpet kitchens then thoughtfully prepare these natural ingredients and everyday essentials. We cook in small batches at lower temperatures to preserve key nutrients. That way, your pet gets the best.

Johnstone said that Goodwins will keep adding organic and gluten-free products to the stores lineup because the demand is there.

Its just amazing, he added.

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Goodwin's Adds Organic, Gluten-Free Items - Mountain News