"Shoppers perceive organic to be healthy, tasty and are deciding that it is worth the money.The organic message is becoming better understood, and all the evidence we see is it is increasing partly because of the young audience coming into the market.

"2015 predicted the market was mostly wealthy, older people, but we found 65 per cent of them had come into the market since 2009 after the recession.

"The young people are engaged with food, the environment and health. Also, Brexit is an opportunity for farmers to exploit, because we are quite successful in exporting, especially in dairy."

Thomas Bourne, who represents a large group of organic farmers as a business development consultant at the Carswell Group in the south west, told The Telegraph: "Young people are a large and growing part of the consumer base with, often, a larger disposable income, and they are more digital savvy, more noisy online, more vocal and more connected via social media."

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Young shoppers drive organic food sales to a ten-year high - Telegraph.co.uk