NEW YORK--(BUSINESS WIRE)--

Monster, the world leader in high-performance personal audio, is teaming up with Spike TVs Hire A Vet pro social campaign to launch a special camouflage Monster DNA headphone on Veterans Day. Exclusively sold at Best Buy stores beginning November 12, the headphones sport the exact military digital camouflage design worn by our troops. A portion of the proceeds from all sales of the limited edition Monster DNA Camo headphones will go to three worthy institutions partnering with the Hire A Vet campaign, including The Wounded Warrior Project, IAVA, and Got Your 6. Each of these institutions supports the brave men and women defending our country.

We are thrilled to partner with Monster and Best Buy to raise money and awareness for the major problem of unemployment facing Americas heroes, said Kevin Kay, Spike TV President. We know that these men and women are some of the best trained, most dedicated leaders and teammates this nation has to offer and hiring them isn't just good for the country, it's good for business.

Head Monster Noel Lee noted: Monster is a family owned company, and giving back to the communities in which we do business has always been part of our DNA. Thats why everyone here isveryproud to show our support for Americas veteran servicemen and women with this special edition of our new Monster DNA headphones. Were especially thrilled to be able to lend our support for such a great initiative asHire A Vet. Withso many veterans returning from overseas, as well as all those who have served their country proudly here at home, Monster is honored to offer this gesture of our gratitude, and to give all music lovers an opportunity to express their own pride and gratitude while enjoying terrific sound quality and style.

In September, Viacom and Monster announced a global alliance for the launch of a new audio brand, Monster DNA. More than just a headphone, Monster DNA serves today's music listener and music artists with a focus on music sharing, music community, and social awareness reaching the music entertainment community globally through an exclusive integrated campaign across Viacom music and entertainment brands. Featuring a distinctive not-round, not-oval, but totally new, bold and striking triangular shape, Monster DNA are a bold, clear and iconic expression of the shape of things to come, providing music listeners Pure Monster Sound thats as powerful and striking as the bold design of the headphone itself.

ABOUT HIRE A VET

Hire A Vet helps veterans prepare for and find jobs. It encourages companies large and small to hire veterans and gives them access to the resources necessary to do so.

WHAT IT SUPPORTS:

Hire A Vet elevates veteran employment issues across Spike TVs multiple platforms -- showcasing veterans skills, connecting them to resources and highlighting opportunities. As a link between the military, nonprofits, companies and veterans, HAV is part of a coalition dedicated to lowering the unemployment rate of veterans of Iraq and Afghanistan.

HOW IT WORKS:

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Monster and Spike TV Partner to Create Special Monster DNA™ Camouflage Headphones to Support the Network’s “Hire a Vet ...