QR Codes Provide Quick Securian Retirement Account Access for Employees

Posted: August 15, 2012 at 8:16 pm


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ST. PAUL, Minn.--(BUSINESS WIRE)--

Retirement plan participants can now find a QR (quick response) code on their quarterly Securian account statements and envelopes that provides instant access to account information.

When scanned with a smartphone equipped with a camera and the reader application, the QR code directs participants to Securian Retirement's mobile site to obtain current account balances, contribution rates, and personal rates of return on their retirement accounts.

Participants want to see their information anytime, anywhere. The QR codes and mobile site give them access to their accounts whether theyre at the airport, the mall or sitting in front of the TV, said Rick Ayers, vice president, Retirement Plans.

Securian Retirements mobile site, designed and built in-house, does not attempt to replicate all the information on the full website. Rather, it provides the information people want frequently and quickly. The mobile site appears automatically when viewed from a smartphone and is designed for easy use.

We pushed the account contact links up to the top of the screen, kept the copy concise, included one-touch embedded links and made the navigation simple and intuitive, said Ayers.

Plan participants also can go to the full website to sign up for electronic statements rather than receive paper statements through the postal service.

Since 1880, Securian Financial Group and its affiliates have provided financial security for individuals and businesses in the form of insurance, investments and retirement plans. Now one of the nations largest financial services providers, it is the holding company parent of a group of companies that include Minnesota Life Insurance Company and Securian Life Insurance Company, a New York admitted insurer.

DOFU 0812 A03173-0812

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QR Codes Provide Quick Securian Retirement Account Access for Employees

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August 15th, 2012 at 8:16 pm

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