NEW YORK, July 27,2012 /PRNewswire/ --With more than 81% of the HBA Global audience influencing the purchase of products and services for brand development of cosmetics, fragrances, personal care and skin care lines, the atmosphere at the event was all about business.More than 16,615 health and beauty professionals converged under one roof to source new suppliers, gain knowledge on industry trends, and develop new business relationships.

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Boasting a 4% increase in attendance, the recently concluded HBA Global took place from June 19-21 at the Jacob K. Javits Convention Center in New York. All the major brands were in attendance including Avon, Coty, Estee Lauder, L'Oreal, Revlon, Procter & Gamble, LVMH, and Unilever. In addition, HBA Global was an important forum for many emerging and niche brands and remains unmatched in providing information and resources needed to get new products to market.

"HBA Global has truly helped in the growth of my business by providing a number of useful resources, such as education, an array of exhibitors and a great place to network with my peers," said Tonya Tko, Manager, TKYOSKIN.

Attendees cited finding new suppliers a top objective at HBA Global and the event had a wide range of business services related to product and packaging development. More than 15 countries were represented as international resources with the majority from the United States.

"HBA Global is a great show for San-Mar Labs because it provides an excellent venue and a central meeting location to meet and greet current and new customers in a condensed couple of days making it more than convenient to do business," said Frank Penna, Vice President, San-Mar Laboratories Inc. of Elmsford, NY.

Several new features were added to the HBA exhibit floor and were popular among attendees. Innovation Pavilions in Anti-Aging Skincare, Eco & Sustainability as well as Tubes attracted more than 70% of the HBA Global audience.

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Business-Building Strong At HBA Global In New York