SANTA MONICA, Calif.--(BUSINESS WIRE)--

Aromatec Inc., a company engaged in the development of new products for the personal care and spa markets, today announced the launch of its patented new product, Essio, which creates an aromatherapy experience in the shower. Essio attaches to virtually any shower and works in conjunction with Aromatecs disposable pod, which slowly releases a blend of pure essential oils into the shower water to create an aromatic effect. The product is made from premium materials, assembled in Australia and uses only 100% USDA-certified organic essential oils sourced sustainably from around the world.

Aromatecs signature product the Essio Starter Kit - comes with the shower device plus three essential oil pods and requires no tools to set up. The starter kit is priced affordably at $44.99 and provides healthy lifestyle consumers a hassle-free way to enjoy one of the most ancient therapeutic traditions. A variety of blends, from a lavender-infused Night blend to a eucalyptus-based Breathe blend, are also available for purchase on the Essio website and are designed to suit the emotional state of customers at any given point in their day.

Consumers usually associate aromatherapy with an expensive treatment at the spa, said Peter Friis, the companys CEO and co-founder. With Essio, consumers can now take the spa home and enjoy the benefits of aromatherapy in the comfort of their personal shower. Essio transforms the traditional shower into a therapeutic and revitalizing experience that leaves the mind relaxed and the body refreshed, all at an affordable price.

A startup based out of Santa Monica, California, Aromatec has filed for and received patents for Essio in the U.S., Europe and China and has patents pending in Australia, Japan, Brazil and Canada. In tandem with the launch of its flagship product, Aromatec also announced the launch of its website (http://www.essioshower.com) where consumers can learn how the product works, and order products directly online. Essio is currently available for pre-order only, with inventory arriving later this year. In addition to selling Essio online, Aromatec will also sell the starter kit in upscale spas, high-end hotels and personal care, specialty retail channels.

Aromatherapy doesnt have to be complicated or expensive, added Friis. At the right price and convenience, consumers will embrace the concept wholeheartedly and thats exactly how we plan to position Essio, an affordable luxury for the healthy lifestyle consumer.

About Aromatec, Inc.

Aromatec, Inc. is a development company that is engaged in the development of new products for the growing spa and personal care markets. The company was founded by a family of experienced entrepreneurs, including Dr. Nils Friis who is the recipient of five previous patents, which have generated in excess of $1 billion in royalty income; Candace Friis, a leading real estate broker for the Corcoran Group, with cumulative sales in excess of $500 million; and Peter Friis, a former marketing and product development executive at Amazon.com.

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Excerpt from:
New “Essio” Aromatherapy Shower Kit Brings the Spa Experience Home