APPLETON, Wis., June 28, 2012 (GLOBE NEWSWIRE) -- Vertical Fitness Group (VFG) has announced several promotions as part of the recent conversion of Gold's Gyms to their new Xperience Fitness (www.myxperiencefitness.com) brand.

The appointments are being made to coincide with the company's planned expansion. VFG presently operates 15 Xperience Fitness health clubs throughout Minnesota and Wisconsin.

Jon Barton, a partner with VFG, announced the following promotions:

Fitness as it should be

"Xperience Fitness is all about fitness as it should be -- on your terms," said Barton. "No contracts. No gimmicks. Just fair and honest pricing and great facilities with topnotch amenities. We are built around a singular unifying concept: We believe that by actively participating in a fitness lifestyle -- or "experiencing fitness" -- you will be affected in a way that allows you to get greater joy out of all the important moments in your life.

"Our facilities are topnotch and our equipment and amenities among the best," said Barton. Most Xperience Fitness gyms feature basketball and swimming.

Not your grandfather's gym

"Xperience Fitness promises to our members to be a future-leaning, technology-facing fitness center built for 2012 and beyond," said Barton. "In addition to our low rates ($9.99 per month) and no long-term contractual commitments, we will offer fast, technology-based procedures with self-managed capabilities so members have the ability to direct their own fitness experience if they so choose. We have developed tools that deliver on the promise to help our members lead an active lifestyle and bring the experience with them wherever they go."

The Xperience Fitness website -- http://www.myxperiencefitness.com-- serves as a member "user manual" offering relevant content, expert advice and the ability for members to track fitness progress through a Member Profile, make online payments, and participate in helpful live chats.

Joining the IHRSA Passport Program

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Vertical Fitness Group Announces Several Promotions With New "Xperience Fitness" Health Clubs